Bed Quarter

Nexa was recommended to Bed Quarter by their mother company Al Mazro Group in the KSA. Nolte, a premier kitchen company that falls under the Al Mazro Group, is a Nexa client and due to the success Nolte has experienced with Nexa, Bed Quarter reached out to us for assistance on their campaigns. Bed Quarter is an incredible furniture company, with one of the largest showrooms in KSA. We were tasked with taking over the brands social media accounts and strategised and implemented social content creation, social management and social engagement. One of the most significant tasks was for Nexa to run campaigns to drive traffic to the showrooms. In the beginning, Nexa was tasked with driving offline conversions and this quickly moved to online conversions in the ecommerce space. The Nexa team also built out the company's online store and over the course of our engagement with the company, we went from managing their social media to running offline conversions and lead generation campaigns across search, Instagram, TikTok, YouTube and Whatsapp. The campaigns have all been a massive success, so much so, the company had to build an internal team to manage all the inquiries that were coming from the campaigns.The brand received 70% more online sales in the first month compared to the previous month, 50% revenue from WhatsApp and a 70% increase in WhatsApp interaction with buyers.

Objectives:   

• Generate online sales of mattresses and bedding accessory products in KSA, UAE and Bahrain.

Challenges:

• Overly competitive market with a variety of options available to prospects.
  
• Poor quality product pictures making it impossible to run shopping ads.
• There was no history of ads i.e. to create new Google ads account and to generate sales from the first month
• No Ecommerce tracking set up.

Solutions:   

• Focusing on WhatsApp campaigns to maximise the number of online sales.
• Implementing a detailed media plan and diverse platform selection to increase brand awareness and online sales across industries within the desired audience.
• Adding WhatsApp icon to all website pages to facilitate the customer journey.
• Testing and optimising ad formats and messaging across platforms for the highest engagement rate and best click-through rates.