Hotel & Hospitality Marketing

The future of travel marketing 

The travel market has changed, with significant shifts and trends emerging. Marketers have had to adapt to satisfy these changing needs. While some brands have changed, others have adjusted their marketing messages and strategies. 

The travel industry continues to see changes in transportation and restrictions and regulations, which agencies need to be aware of on an ongoing basis. Travel styles and destinations have changed, with travellers seeking flexibility and strict hygiene standards. These changes continue to affect various players in the travel industry and will continue to do so.

As travel marketing appeals to the new norms of travel, it will need to continually monitor changes and adapt to the new generation of travellers. 

Inbound marketing for travel

The inbound marketing approach is a technique to draw people in various ways, including content, social media, search engine marketing and branding. Since hotels and hospitality brands offer experiences, there are many ways in which a hotel can showcase this to appeal to their target audiences. 

Social media marketing for travel

Social media is one of the best forms of marketing for hospitality brands, as represents an online extension of the guest experience. Armed with the best platforms, content plans and strategy, your hotel or travel brand can reach more audiences and engage with your community in meaningful ways. This will result in increased visits, reviews and user-generated content, which is marketing gold. We can help you set up your social media marketing strategy from start to finish.