Hotel and hospitality marketing refers to marketing strategies and techniques specifically implemented for businesses within these industries, from restaurants and food service providers to hotels and spas.
Businesses within this industry cater to a niche market, and digital marketing strategies need to built around this target market and carefully constructed to reach leads effectively.
With over 15 years in the hotel and hospitality marketing industry, Nexa is able to provide the best digital marketing services for your hospitality business, ensuring you effectively reach leads and convert them into loyal customers.
The allocation of marketing budgets for hospitality businesses and hotels is constantly changing and over the past 10 years most of these businesses have made dramatic shifts in their budget allocation by removing spend on traditional marketing campaigns and placing it toward more measurable online tactics.
The most significant marketing options available for these businesses today are:
With more and more digital marketing channels becoming available and with more of these platforms proving hugely beneficial to hotels and hospitality businesses, marketers will need to be strategic in how they spend budget moving forward - and this is where Nexa can help you.
We work with independent hotels as well as hotel groups located around the world and have an extensive portfolio that spans over 15 years of work.
As an experienced Digital Marketing agency we are able to take you through the options that are available, and devise a strategy that will work best for your business.
For over a decade, we've been helping hotels to increase their direct bookings using a range of digital marketing and CRM strategies.
Here's our approach:
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.