Traditionally, companies that wanted to boost the profile of their products or services had very limited options. These included extensive print (newspaper or magazine), radio or television advertisements that often increased visibility but at a considerable cost.
Today, with the use of digital marketing assets and publishing platforms, the ability to reach a wide, yet highly targeted audience at a reasonable cost has never been greater. At Nexa, we've created campaigns costing just a fraction of the price of traditional media but with far greater impact and reach. The best part of this is that everything can be tracked.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.