Traditionally, companies wanting to boost the profile of their products or services had limited options. These included extensive and expensive print, radio and television advertisements.
Today, with the use of digital marketing assets and publishing platforms, the ability to reach a broad, yet highly targeted audience at a reasonable cost has never been more remarkable. At Nexa, we've created campaigns costing just a fraction of the price of traditional media, but with far greater reach and results. The best part of this is the ability to track everything.
Visbility and awarness is twofold, meaning marketing that successfully expands your brand's visibility will improve brand awareness. The awareness is vital as it is how audiences identify your brand. Ask yourself the following questions:
For a brand to be easily recognisable, there needs to be strong branding. Branding should be communicated and visible, from your logo to your slogan, and even your brand voice is one that is consistent across all marketing communications. This will improve the customers recall ability related to your business. Another critical element to this is having a USP that sets you apart from the competition.
Building your brand should be based on its value. While leveraging trends can be useful, many businesses get swept up in becoming known at the moment. While one needs to remain relevant and involved, being associated with a particular trend alone will only result in short-term visibility which does not bode well in terms of your future perception.
We at Nexa work with brands to develop and enhance their brand, then work to ensure that it is marketed to the target audience effectively so that the branding becomes entrenched in their minds. The power of brand recognition is that it creates associations which can lead to referrals and repeat business in the long term.
To be successful, a business must be seen, known and loved by its audience. Nexa helps businesses achieve this standard, which increases their reach and improves their perception through digital marketing.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.