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Experts In Field
Brand Visibility Campaigns & Getting Started:
Traditionally, companies wanting to boost the profile of their products or services had limited options. These included extensive and expensive print, radio and television advertisements.
Today, with the use of digital marketing assets and publishing platforms, the ability to reach a broad, yet highly targeted audience at a reasonable cost has never been more remarkable. At Nexa, we've created campaigns costing just a fraction of the price of traditional media, but with far greater reach and results. The best part of this is the ability to track everything.
Visbility and awarness is twofold, meaning marketing that successfully expands your brand's visibility will improve brand awareness. The awareness is vital as it is how audiences identify your brand. Ask yourself the following questions:
- Is my brand being promoted optimally and effectively - in other words, is it visible to my audience, and does it stand out among my competitors?
- Do people recognise my brand? Better yet, do they understand it and remember it? Is my brand revered?
Marketing can increase brand awareness
- Partnerships: Leverage the audience of others by partnering with other businesses, influencers or local organisations
- Public relations: Publish your content with third parties to build credibility with digital PR, which will also improve link building. This should include work with influencers, media and other prominent websites
- Sharing: Shareable Content will reach beyond your audience's network, which quickly grows your audience
- Visuals: Using infographics and videos are highly engaging and can increase your brand awareness through information sharing
- Content: Evergreen and repurposable content should be produced and shared in various ways to increase your visibility in different online spaces
- Retargeting: Ads directed at people who recently viewed your website, serving as a reminder about your business
- Engagement: Maintaining interest among customers can be as simple as going the extra mile in a small way, or thanking someone for their purchase or referral. This will expand your brand's visibility over time. Recommendations online are priceless
- Channels: Become recognisable with visibility across various channels. Having a diverse marketing mix will spur this, as your brand will be seen continually in multiple ways, from social media to search engine ads
The key to recognition
For a brand to be easily recognisable, there needs to be strong branding. Branding should be communicated and visible, from your logo to your slogan, and even your brand voice is one that is consistent across all marketing communications. This will improve the customers recall ability related to your business. Another critical element to this is having a USP that sets you apart from the competition.
Building your brand should be based on its value. While leveraging trends can be useful, many businesses get swept up in becoming known at the moment. While one needs to remain relevant and involved, being associated with a particular trend alone will only result in short-term visibility which does not bode well in terms of your future perception.
We at Nexa work with brands to develop and enhance their brand, then work to ensure that it is marketed to the target audience effectively so that the branding becomes entrenched in their minds. The power of brand recognition is that it creates associations which can lead to referrals and repeat business in the long term.
To be successful, a business must be seen, known and loved by its audience. Nexa helps businesses achieve this standard, which increases their reach and improves their perception through digital marketing.
Years of experience
20+
Global Locations
5
Active Clients
300+
Top HubSpot Partners Globally
2%
In-house Digital Marketing Specialists
100+
What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We have extensive experience in the following industries
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