The term "Content is King" is often used to highlight the importance of content within modern day marketing. Today, the role of content within any social media campaign is as significant, if not more, than the channels you employ or the advertising budget you spend. Content is what attracts online prospects whether it be videos, imagery, animations, informative blog articles, podcasts or e-guides. Without high quality content, the effectiveness of your social media activity will be compromised.
Quality content also allows you to scale the use of what has been produced for your brand. It's not uncommon to re-purpose different types of content for the different social media distribution platforms on offer. For example, a video that has been produced for YouTube can also be used for a Facebook post or campaigns, but with the added inclusion of subtitles given the large number of people who view videos on Facebook without the volume turned on.
In an ever-competitive and expanding market place, cutting through the noise and reaching your target audience has become more and more difficult.
While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
If your business is growth focused in 2020, learn how you can adopt a business strategy that helps you penetrate your target market more effectively and efficiently.
Now in it's Fourth Edition, this free, annual e-book not only highlights the needs of today’s customer but also helps businesses understand what the biggest drivers of business growth will be in 2020.