The term "Content is King" is often used to highlight the importance of content within modern day marketing. Today, the role of content within any social media campaign is as significant, if not more, than the channels you employ or the advertising budget you spend. Content is what attracts online prospects whether it be videos, imagery, animations, informative blog articles, podcasts or e-guides. Without high quality content, the effectiveness of your social media activity will be compromised.
Quality content also allows you to scale the use of what has been produced for your brand. It's not uncommon to re-purpose different types of content for the different social media distribution platforms on offer. For example, a video that has been produced for YouTube can also be used for a Facebook post or campaigns, but with the added inclusion of subtitles given the large number of people who view videos on Facebook without the volume turned on.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.