Social media is an essential part of marketing. While there are many roles and functions involved in social media management, the creation of content and distribution of that content is what most agencies are outsourced for in particular.
The content you share via social media can make or break your business's perception with its audiences. When performed optimally, you can reach, engage with and even convert potential customers. Not only does content need to be high-quality, but it needs to be designed with a specific platform in mind.
While integrated marketing communication is paramount, editing the content to suit each specific platform results in the best results. Customers can pick up on a 'copy-paste' approach, as can the search engines.
By investing in creating high-quality content for your social media, you will find the increased success that translates in both tangible and intangible ways for your business.
Create and Share
The content you create and share with your audience on social media platforms is a vital extension of your brand. It has the power to be incredibly powerful for your business. By handing over the responsibility to create and distribute over to us, we can deliver what matters most - getting your message across and instilling interactions by way of leads. This option can be seen as the essential elements of your social media, while you steer us in terms of your existing strategies.
Distribution on social media is not only pressing the upload button. When you have multiple platforms and consistent posting schedules to follow, you will benefit from using automated tools to assist with this delivery. This, however, does not account for Story content which only lasts for 24 hours, yet has become a crucial part of social media marketing. Once these posts have been shared, the manager will need to interact with the community it is shared with. This is what builds the relationships between the business and customers. Furthermore, with more people expecting these platforms to be an extension of customer service, speedy responses are needed.
Industry-Specific Content Creation
Nexa has worked with various clients from different industries on creating award-winning social media content. We have also managed the accounts of these clients, ensuring that this content is shared appropriately for optimal results.
By working with us, our team of content creators will work together on creating compelling and precious content for your audiences. From engaging video clips to beautiful photography and captivating captions, we have you covered in providing a diverse set of content that converts.
Experienced Social Media Agency with a 15 year track record
Nexa has 15 years of experience in social media marketing. We continually test campaign results to know what will work best for your business. If you want results delivered and social media platforms for your business taken care of by an agency with a track record spanning more than 15 years, then look no further.
We can create content for all types of social media platforms, including the likes of Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn and TikTok. With these platforms becoming more business-friendly, you will likely need a helping hand in this transition. This is because social shopping is launching, and businesses who are at the forefront of this critical update will far surpass their competitors. Work with an agency that can create these shoppable posts in a social media context, which will increase your brand's visibility and sales.
Nexa works with clients to suit their needs. By telling us your goals of what you'd like to achieve, we deliver with a performance-based approach. To get an idea about what we can do for you, view our portfolio or book a session with us to tell us more.
Social Media E-Guide
The way business is conducted has drastically changed since the global pandemic.
Social and digital marketing is now at the forefront of marketing activity as more and more businesses look to these channels to generate new business opportunities foregoing strategies like brand awareness and instead favouring fast, lead generation or sales activities.
With this in mind, Andrew Thomas and Ravi Vyas have crafted Nexa's latest eBook - Social Media in 2023. By reading this book, you will learn:
- The latest social media strategies and trends of 2023.
- How to optimize social media for business growth
- How to overcome a recession using social media
- How to optimize your social media campaigns to generate more leads
- The importance of social media influencers
- The latest social media platforms