The term "Content is King" is often used to highlight the importance of content within modern day marketing. Today, the role of content within any social media campaign is as significant, if not more, than the channels you employ or the advertising budget you spend. Content is what attracts online prospects whether it be videos, imagery, animations, informative blog articles, podcasts or e-guides. Without high quality content, the effectiveness of your social media activity will be compromised.
Quality content also allows you to scale the use of what has been produced for your brand. It's not uncommon to re-purpose different types of content for the different social media distribution platforms on offer. For example, a video that has been produced for YouTube can also be used for a Facebook post or campaigns, but with the added inclusion of subtitles given the large number of people who view videos on Facebook without the volume turned on.
As technology has evolved, the need for a organisation's sales and marketing processes to be aligned has never been greater.
Now in it's Second Edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 Step Guide for businesses to implement.
Over 5,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.