Search Engine Optimisation (SEO)


Our Search Engine Optimisation (SEO) Services

The average consumer will turn to a search engine whenever they have an immediate need for a service or product, or are in the process of researching a supplier. It's therefore vital for your business to be visible at the very moment a potential consumer is searching for a business such as yours.

There's absolutely no doubt about it. A well optimized website is the undisputed digital channel for a business to generate new leads and sales.  But to achieve this requires a website to have a clear content strategy, be technically proficient and conform to the latest search engine optimization recommendations and best-practices - typically set by the industry leading search engine, Google.

Enter Nexa - a 15 year old, award winning SEO Company in Dubai with additional offices in New York and Manchester. 

Despite the rise in importance of Social Media, the average customer will still always turn to a search engine such as Google whenever they have an immediate requirement for a product or service or are in the process of researching their next supplier.

It's therefore important for your business to be visible at the very moment a potential customer is searching for a business such as yours.

The process of ensuring your website ranks at the top of Google for related searches is called Search Engine Optimisation (or SEO).

Looking for a quick overview on Nexa's SEO Approach?  Watch this video to learn how Nexa's own SEO Value exceeds over $1.3 million!

Mena Search Awards - Best Agency & Winning Agency 2020

 What is Search Engine Optimisation?

Search engines such as Google scour through billions of websites and pieces of content and evaluate thousands of online factors to determine which websites are going to answer a users search query.

The search engines do this by "crawling" and "indexing" content and then they order the relevant content by how well they match the users search. And if you want your website to be crawled and you want it to rise up the search engine ranks, you need to increase the technical quality of your site and you also need to improve the quality of your site content - regularly. 

SEO has been a part of digital marketing since the beginning of search engines, and it is a science in its own right. It takes hard work and time to implement a successful SEO strategy - however, once your site begins to rise in the search engines results - the long term value is unmatched.

We are a SEO Company with a 15 year track record

Search Engine Optimisation (SEO) is defined as the practice of optimising a website and its content in order to be discovered through a search engine’s organic search results. 

SEO is the practice of increasing the quantity and more importantly, the quality of traffic to your website through organic search engine results.  When we talk about Organic Search results, we mean those websites that are shown AFTER the text-based adverts on a Google Search Engine Results Page (also known as SERP).

For example, with quality SEO in place, when someone is searching for a product or service you offer, your website will be one of the first pages suggested to them.

One of the main goals of SEO is for your business to rank higher than your competitors on search engine results pages. If your web page ranks higher than those in the same industry, you will drive more traffic to your website than they will.  If your website is structured correctly, you should therefore, receive more leads or conversions, and in doing so, will build a tangible, measurable value to your business.

So, how do you rise up the ranks in the search engine results?  Before we dive in, first look at the background of SEO and then unpack the basic elements of search engines and how they rank websites within their search results.

Hear about Search Engine Optimization from Amit Vyas (CEO, Nexa) and Andrew Thomas (Managing Director, Nexa) as they discuss why SEO needs a new approach that companies must embrace:

A Background on SEO

A Background on SEO

Search Engine Optimization is one of the oldest forms of Digital Marketing with its roots going back as far as the early nineties.  It wasn't however until 1997, when Google was formally launched that website owners began to understand the power of search engines and the subsequent benefits of a website ranking at the very top of search engine results pages.  In essence, websites that rank well, drive more traffic and have a greater opportunity of generating leads and business than those who do not rank as well.

Google developed their algorithm in those early days and this formula created the foundations for what has turned Google from a small start-up founded in a Palo Alto garage, into a juggernauth that it is today, valued at close to $1 trillion.

The earliest Search Engine Optimizers were those who tested the boundaries of these algorithms in an attempt to understand how a website can rank higher than another and once results started to indicate a logic behind these rankings, Search Engine Optimization or SEO as it is more commonly known, was born and with it a new industry.  Today, there are hundreds of thousands of SEO agencies, SEO professionals and SEO experts located in virtually every town and city around the world.

SEO in 2021 - A New Approach is Required

SEO in 2021 - A New Approach is Required

Clearly, a lot has changed with Search Engine Optimisation (SEO) since 1997, but today, the entire SEO approach needs to be looked at differently if you want your business to gain long-term benefits. Businesses should no longer simply want their website optimised for the search engines, they should put a strategy in place that helps them OWN the search engine results

At Nexa, we are here to help you own the search results. We know that SEO is not easy and that it takes a considerable amount of time and effort for it to work effectively, and this is why we believe that the first step to Search Engine Ownership lies in explaining to our clients just how SEO works and why it works. Without an understanding of the process, a business will never reach its full online potential and on the back of this, opportunities will be lost. 

Introducing a new SEO - Search Engine Ownership

Introducing a new SEO - Search Engine Ownership

With Search Engine Ownership, we don’t want to simply optimise your page and get you to the first page of the search results. We want to get you to outrank all of your competitors. This kind of strategy is an investment, one that adds value to your business and betters your bottom line. 

If your website outranks your competitors websites you will experience the following benefits:

  • More traffic to your website then they will receive
  • More conversions or leads then they will get
  • You will build tangible value to your business and your SEO will be an asset of value. 

So, if you are considering SEO for your business, you need to ask yourself whether you want your website to simply be optimised correctly, or if you want to own the search engine results relevant to your business - and outrank your competitors in the process.

SEO Ownership - Creating a Tangible Value for your Business

There's a reason why Nexa is known as the best SEO agency in the region and it's not just because of the awards we've won.

At Nexa, we do things differently.  In a crowded industry, being different means you stand out and in SEO standing out from the crowd is the ultimate goal for every business.

Here's our approach to SEO - Search Engine Ownership and it's an approach that you're unlikely to hear from any of our competitors.


Should You Hire a SEO Company for your Business?

We're clearly biased, but in our opinion, the answer is a resounding "yes"!  But to fully understand the reasons why, much of your decision should be based on how important it is for your business to rank well (ie at the top of page 1) of Google search engine results for searches that are relevant to your business (ie your products and services). 

However, as a business professional, you're probably wondering what the actual value of ranking well is.  You need to know how much this is worth and how much SEO can actually benefit your business. In short, you need to know how much SEO is worth in cold hard cash!  

At Nexa, we believe that Search Engine Optimisation (or what we prefer to call “Search Engine Ownership” ) is one of the most valuable assets for any business. 

Is your Website Visible Online?

It's important for businesses like ours to practice what we preach.  After all, why would you trust an agency to look after an area of your business that they neglect for theirs.  That's why, for the purpose of this article, we will take you through Nexa's very own, personal case study.  We won't share details or data from successful client case studies (btw, we have plenty of award winning examples), but rather our very own, actual data. 

But before we start some good context for your business would be to see exactly where your website currently ranks on Google.  Search for the products and services that your business offers and keep a note of these.  Mark down where your website currently ranks.  (Page 1, position 1 should be your objective).  If you can't find your website within the first 3 pages of Google, stop searching.  It's likely that your customers won't look that far down the rankings, so there's little point in you doing the same.

Studies have shown that 91.5% of searchers do not go past the first page of the search results and over 30% of users will click on the first website in the search results.  So, if you cannot find your website online, you are passing business over to your competitors and losing out on valuable leads in the process. It is SEO that has the power to change this, but it is not enough to tell you that this will benefit your business, we want to show you just how much strong SEO is actually worth

Determining the Value of SEO

Our Search Engine Ownership approach focuses on three main areas that are important for any business.

- Your company’s search visibility
- Your search visibility in relation to your competitors
- The VALUE of your organic traffic in actual currency

If you have ever searched for a service or product on a search engine such as Google, you will be taken to a page that ranks websites for you to help you find what you are looking for. Have you ever Googled your products and services and checked to see if your business appears on the first page of the search results? This is vital and this is what is known as search visibility.

Search Engine Visibility

Search Visibility is an actual metric that can measure how visible your company is across every search term related to your business and industry and the traffic your website is likely to generate from this. 

Below, we will take a look at the Search Visibility of Nexa and how having a strong search visibility is an asset to a business:

From a extensive set of 400 keywords and key-phrases based on Nexa's service offering,  Nexa’s search visibility score is at 75.1% for desktop and laptop searches, and is at 75.9% for mobile searches based on June 2020 data.  What that means is that for any of those 400 search terms, irrespective of volume, Nexa is likely to convert 75% of these types of searches into traffic onto our website or blog.

Search Visibility in Relation to Competitors

When it comes to Search Engine Ownership, a key metric to consider is where your business ranks in comparison to your competitors.  As stated previously, ranking higher than your competitors will get you more leads, make you more sales driven from greater brand awareness

Here, we take a look at Nexa’s search visibility in comparison to its competitors. As outlined above, Nexa has a search visibility score of 75.1% and based on the exact same set of 400 keywords and key phrases, our closest competitor’s score sits at 33.7%

Now, how does this convert into website traffic? As of June 2020, our Search Engine Visibility drove 7,469 visitors to our website, and all of these visitors came from organic search (search that was not paid for). For the same set of keywords and key-phrases, our competitor only received 2,453 visits in the same time period. This means that we get 3 x more visits than our closest competitor.

And this number can be converted into monetary value. 

Building Tangible Value with Search Engine Ownership

When it comes to Search Engine Ownership, we want to show our clients the value of the service. As opposed to regular Search Engine Optimisation services, we want to provide our clients with insight and show them just how much they can gain from owning the search engine results.

So, how much is the 3 x more visits to our website worth? If a new competitor came into the market they would need to invest in Google advertising to achieve the same traffic that Nexa is achieving, and Nexa is achieving this traffic organically! 

In this case, a new company would need to spend US$53,086 per month to achieve the same kind of traffic as Nexa.  Over a 12 month period this equates to US$637,032.

This is the equivalent value of Nexa’s Search Engine Ownership every year and the next time you value your business, imagine the impact that Search Engine Ownership can have on your business' valuation. 

But SEO isn't a static piece of data.  The data above is for June 2020.  If we look at how that data changes month by month, the numbers can be dramatic.  Here's what July 2020 looked like for Nexa:

But SEO isn't a static piece of data

But SEO isn't a static piece of data

From our list of 400 keywords, 341 of these drove traffic to our website in July.  Monthly website visits increased from 7,469 in June to 8,896 in July.  How does this equate to actual value? Well, despite the average cost per click reduced from $7.20 to $7.13, the actual value of this additional traffic generated means that the overall value of our organic traffic increased from $53,086 to $56,400 for the month.

SEO is a measurable business asset - one that has a clear value.  It's time for businesses to start thinking in this way to create a differential between them and their competitors.  One that isn't easy to buy or replicate.

Frequently Asked Questions

1. How should SEO be incorporated with our overall marketing strategy?

The most successful SEO initiatives are part of an overall marketing plan. SEO goes hand-in-hand with content marketing, PR and social media marketing activities can be used for effective link-building. As SEO experts in Dubai, we are able to work with you and your marketing team to build the ideal SEO strategy that works alongside all your digital marketing efforts.

2. Why is SEO important for my business?

The average customer will always turn to a search engine such as Google whenever they have an immediate requirement for a product or service or are in the process of researching their next supplier. It's therefore important for your business to be visible at the very moment a potential customer is searching for a business such as yours. Our SEO experts in Dubai will use the best SEO practices to help you reach your target market while they are actively searching for your service or product - resulting in greater sales and a measurable Return on Investment.

3. Can you measure the success of Search Engine Optimisation?

This answer is based on your particular goals and vision for your business and there are various ways to measure your Key Performance Indicators (KPIs). We are able to measure and track a variety of elements including increased traffic to a specific landing page or website, increased conversions, signups or online sales, growing inbound links, increased referral traffic, or increased traffic for a specific keyword or key phrase. Your SEO efforts can be monitored in real-time which means that the strategy can be amended in real-time to ensure you receive the best possible results. As SEO experts in Dubai, we know it is important that we continually measure your results to prove that the strategy and tactics are working to reach your particular goals. We also understand that every client is different and deserves different tactics and measurements to reach a particular goal. It is important to note that SEO companies can track analyse and measure SEO campaigns so that you are able to see your return on investment. We are proud to be the best SEO agency in Dubai and through our analytics and measurements we are able to build tangible value that can be tracked - and through reporting, we are able to prove that your SEO is an asset to your business.

4. Which is better, SEO or PPC?

This is not a simple question as both tactics play an important role in digital marketing strategy for your business. However, you can't establish domain authority, organic brand affinity, and a fully formed online presence without the use of SEO. In the same breath, you can't granularly target prospects by demographics and behavior without PPC. But SEO offers long-term value while Pay-Per-Click marketing is short-lived. It is important to invest in both tactics but if you were choosing one over the other - SEO would be the best long-term investment for any business looking to establish a strong online presence.

5. We want to reach a highly localized target audience. Are you experienced at optimising local searching results?

Yes. As SEO experts, we are highly experienced in localization and local SEO. We maximize your local citations, make sure your listings are accurate, and fully optimize your site for your service locations and local listings.

6. How quickly will my page rank in the search engine results?

SEO is designed to show long-term results and this process does take time to show results. PPC marketing will help your website rank above its competitors almost immediately however this works in the short-term and is more costly than SEO. Generally, SEO can take up to 6-9 months or longer to see impressive results. Although it takes longer to run an effective SEO campaign, organic search is absolutely worth the time and effort. As stated previously, it's a lot cheaper to invest in and it attracts more click-throughs than PPC. It is also important to note that most internet users trust SEO results more than they trust PPC adverts.

7. How much does SEO cost?

SEO cost depends on your business, KPIs, and goals. However, at Nexa we are dedicated to proving the value of your SEO efforts by providing you with results that can be measured in monetary value. We call this process: Search Engine Ownership. Essentially, we don’t want to simply optimise your page and get you to the first page of the search results. We want to get you to outrank all of your competitors. This kind of strategy is an investment and adds value to your business by bettering your bottom line. To provide some perspective, if your website outranks your competitors you will experience the following benefits that result in monetary gain:

1. More traffic to your website then they will receive
2. More conversions or leads then they will get
3. You will build tangible and measurable value to your business and your SEO will be an asset of value.

Nexa was HubSpot's first partner in the Gulf region and joined the partner program over 5 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real-estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer's needs. We look forward to Nexa continuing their growth and success in the Gulf region.
Jeetu Mahtani - Senior VP & Managing Director, HubSpot
We have been working with Nexa for just over a year and what a journey it has been. From day one, Nexa offered a friendly approach, you become part of their family and they become part of yours, working as one team to achieve the best results. Our account management team has been fantastic throughout all our projects. They were extremely attentive and were able to manage the high demands of our account under tight time constraints. Nexa have produced some great assets for our global social media campaigns and really helped bring our brand to life on social media.
Jemma Karle - Global Social Media Manager, Movenpick Hotels & Resorts
We found the Nexa team were immediately able to produce fresh design options for the website concept, whilst ensuring the user journey of the site was spot on. The website launch was flawless and the interaction and communication was great throughout. I would strongly recommend for the design and development of any website. We are very much looking forward to working with Nexa again on future projects.
Samuel Charles - Digital Marketing Manager, Pizza Express

Love the whole team! Ravi, Andrew and the team have been so involved and supportive on the top level! They are 24/7 on top of things and support at any given time! Even though there is so much happening on our accounts they put it all together! The creativity is beyond amazing! Everything is done so well and the turn around time is quick!

Many thanks for making our pages one of the best in the region!

Melroy Lopes - Digital Marketing Manager, Novo Cinemas

It's been great working with the Nexa team for the last 1 year. We've been very happy with how agile and adaptable the team is based on our requirements. Amit, Zara, Tamara, Jatin, Gary have all be wonderful in helping us with our digital plan and strategy in implementing social media plans, digital campaigns, Google campaigns and the list goes on. The team at Nexa has always been there in times of high demand and are always available to help whenever required in whatever capacity they've been able to. Well done Team Nexa! Here's to more of these!

Samantha D'Sa - Marketing Manager, The Arbor School
Thinking about

Thinking about
working with Nexa?

  • Founded in 2005 in Dubai, UAE.
  • Over 300 active clients.
  • Experience in over 30 industries from high-profile B2C businesses to highly niche and specialised organisations.
  • Over  in-house digital marketing specialists.
  • Full spectrum of digital marketing services provided.
  • Clients include Microsoft, Intel, Barcelo plus many local homegrown businesses.
  • Offices located in Dubai, New York and Manchester.

We’ve earned some great awards along the way.

Nexa Digital-  2017 MENA Search Award Winners

Get in touch

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Our Offices

Nexa Head Office

Office 1205, Grosvenor Business Tower,
Tecom, Dubai, UAE
P.O. Box: 123439

Nexa UK Ltd.

Peter House, Oxford Street,
Manchester, M1 5AN

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York


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