The structure of a website plays a significant role in its ranking on search engines such as Google. It's therefore important to ensure that the latest recommendations (by Google) and best practices are implemented onto your website.
Google periodically provides information relating to their latest search engine algorithm updates, so it's vital that your website follows the guidelines provided. Many recommendations require minor updates to a website, while others can be significant, so you should partner with an agency that understands the latest trends, requirements and have the skillset and in-house expertise to implement the changes on your website.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.