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Rise up the Search Results Ranks
Our Website Backlink building process:
Search Engine Optimisation (SEO) is the practice of optimising web pages in order to help these pages rank in the search engine results. SEO is made up of a variety of factors including content creation and website backlinks - but what are backlinks and how do they work?
Backlinks are generated through high quality content that is distributed to well known websites and online resources, and this content directs readers back to your business website. This strategy helps you gain quality leads while establishing your business as a trusted and authoritative website.
Benefits of Backlinks:
- Improves organic ranking in the search engine results.
- Faster search engine indexing, helping you rise up the Google ranks.
- Directs quality leads to your website - this is known as referral traffic.
At Nexa, we understand these changes and create genuine, relative and measurable backlinks to your website, webpages, products and service offerings.
How Backlinks Work
SEO and Backlinks
Backlinks are generated through high quality content that is distributed to well known websites and online resources, and this content directs readers back to your business website. This strategy helps you gain quality leads while establishing your business as a trusted and authoritative website.
This kind of search engine optimisation is important when it comes to building website authority. However, this strategy is not about simply spamming sites with your links, as this will quickly get your site into severe trouble with the search engines. In order to do this successfully you need to build relationships with other influencers and industry thought leaders, and get them to share your links on their sites.
Digital PR and Backlinks
Publishing quality content and thought leader articles on authoritative websites that your target market visits regularly, and ensuring these articles link back to your website, will help your website's presence in the search results and will ensure that you are generating qualified traffic to your website.
One of the core ways to achieve this is to publish helpful and relevant content on authoritative websites, and provide an incentive for the reader to click through to your personal website. This can be done by citing a source that links back to your site, linking to something visual that the audience will benefit from, or directing the reader to more in-depth information - all of which will be housed on your personal site. This practice is encouraged by Google and related search engines and should be a part of every businesses marketing campaign strategy.
Benefits of Backlinks:
- Referral Traffic: Publishing informative content on popular and respected sites that your target audience frequents ensures you gain high quality referral traffic. That is, your target audience will be directed to your specific website through your backlink.
- Branding: By building links and directing traffic to your site, you have the opportunity to present your brand to high quality prospects.
- Build Authority: By having your content distributed on authoritative sites, you build your brand up as an industry leader. Not only will you be viewed as a thought leader but your target audience, the search engines will also begin to view your website as authoritative, which in turn, will help you rise up the search engine result pages.
- Nurture Relationships: By building relationships with authoritative sites and industry leaders, you will quickly establish yourself as a trusted thought leader in your field. By sharing quality content that links back to your website, you are also nurturing relationships with prospects who will turn to you when they need industry related advice or want to make a purchase.
What we can do for you
Historically, Google used backlinks as a key indicator when determining the quality of a website (in order to rank it). But as Search Engine Optimisation agencies realised this, what followed was mass link building, which in the short term at least proved to be a highly successful exercise. Once Google realised that their search engine algorithms were being manipulated, they created a number of updates to counter this with many websites being blacklisted for this practice.
At Nexa, we understand these changes and create genuine, relative and measurable backlinks to your website, webpages, products and service offerings.
Years of experience
20+
Global Locations
5
Active Clients
300+
Top HubSpot Partners Globally
2%
In-house Digital Marketing Specialists
100+
Case Studies
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What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
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When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We partnered with NEXA to enhance the digital presence of Dubai Creek Resort and elevate visibility across our key offerings - dining, golf, spa and luxury villas. With a tailored and data-driven SEO strategy, NEXA delivered impressive results, including a 20% YoY increase in organic traffic visibility and a noticeable uplift in bookings for our premium services. Their campaign not only met but exceeded our expectations, securing top rankings in highly competitive categories such as 'Best Thai Restaurant in Dubai' and 'Golf Villas in Dubai.
Compared to previous years, the growth in our website's visibility, keyword rankings and traffic has been remarkable. NEXA’s deep expertise, strategic approach and commitment to continuous optimisation have played a critical role in that success. Their work has transformed our digital presence, strengthened our position in the luxury hospitality space and driven measurable business impact. We truly value this partnership and look forward to achieving even greater results together.
Afrah Aziz
Senior Digital Marketing Manager,
Dubai Creek Resort
Our partnership with NEXA has been nothing short of transformative. In just a few months, we’ve seen remarkable SEO results driven by their expertise, ownership and proactive mindset.
They don’t just respond-they anticipate, innovate and deliver. Their impact on our brand visibility has been outstanding and we believe they truly deserve this recognition.
Amira Elkoushiry
Brand and Digital Experience
e& enterprise
Working with NEXA supported our goal of strengthening our digital presence in a sensitive and highly regulated environment. We needed localized content, stronger visibility, and support for both B2B and B2C growth. Your team worked within strict guidelines, respected our data and security protocols, and helped us reach audiences across key sectors.
The improvements in our traffic, visibility, and engagement reflect the impact of this partnership. NEXA delivered work that aligned with our standards and long-term goals.
STC
NEXA has been an exceptional partner to work with. Their team is fast, responsive, and highly reliable, especially when it comes to ad-hoc requests and time-sensitive work. What truly sets them apart is their accessibility the team is always available, proactive, and willing to go the extra mile to deliver quality results. We value their agility,
professionalism, and commitment, and look forward to continuing our collaboration
Assistant Director ‑ Marketing,
Dubai Silicon Oasis
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When we first embarked on this journey with NEXA, we never imagined that this would be the outcome. We’ve achieved much more than we ever thought possible in such a short amount of time.
The team at NEXA have gone above and beyond our goals for this project and have helped us revolutionise our business model.
We now understand why so many of our brokers have used NEXA’s services!
Berkeley Services Group
While many agencies chase trends, NEXA has an institutional understanding of digital marketing that comes from 20 years of being in the trenches. They have consistently been several steps ahead in adopting new platforms, refining methodologies, and building the right partnerships before the market catches up.
Over the course of 12 years and across multiple projects spanning different industries and scopes, every engagement I have had with them has demonstrated something rare in this market, the ability to evolve without losing focus.
Characterized by clear communication, measurable outcomes, and a team that genuinely understands the commercial objectives behind each brief, NEXA consistently delivers business results.
For any organization serious about growth in this region, NEXA is not just a vendor. They are a strategic asset.
e7 Group
When I think about our journey with NEXA, what stands out is how easily they understood the world of FritsJurgens. Ours is a brand that cares deeply about detail, about design, and about saying things in a quiet and meaningful way.
They respected that from day one. The Pivot Door Sketch Contest was not a routine marketing project for us. It was something very close to our hearts and to the design community we were engaging with. The team put in the time to understand the intent, kept refining every piece of communication, and pushed the output until it reached the level we were aiming for.
The Sketchbook launch was another special moment. The video content that came out of that evening captured the mood, the people, and the story of the book beautifully. It travelled across our global network and the appreciation it received was truly exceptional. It is something we are very proud of.
What I value most is that NEXA never feels like an external agency. They listen, they are patient with our need to get things right, and they take real ownership. For us, they are an extension of the team, and that trust makes all the difference.
FritsJurgens
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We are pleased to work with NEXA on the Mbank Millionaire Campaign. From the outset, their team demonstrated exceptional creativity, agility, and a strong understanding of our vision. Their ability to generate fast, innovative ideas and translate them into impactful execution has played a key role in the campaign’s momentum. We appreciate their energy, responsiveness, and dedication in bringing the campaign to life.
Caroline TaklaMarketing Manager,
Mbank
We have been working with NEXA to strengthen our digital marketing across performance, SEO, and social. From the outset, their team has focused on understanding our services at a branch level and aligning campaigns accordingly.
Their structured approach to local targeting and campaign optimisation has helped improve both our visibility and the quality of enquiries, particularly for key services. The team remains proactive, regularly reviewing performance and making data-driven adjustments to ensure consistent progress.
We value their responsiveness, clarity in communication, and their ability to translate insights into practical actions that support our business growth.
Pawsitive Veterinary Clinic
Working with NEXA on our HubSpot onboarding has been a smooth and valuable experience. Their team guided us through the implementation process efficiently, and the support provided has helped streamline our workflows and improve our internal processes. The insights and tools provided by NEXA have positively impacted our business operations and enhanced our ability to manage customer interactions more effectively.
We appreciate the professionalism and expertise of the NEXA team and look forward to continuing our collaboration.
Mohammed Abdullah
IT Consultant,
Compass PC
Working with NEXA has been an incredibly productive and effective experience. The training sessions and follow-ups have left us more equipped and knowledgeable in managing and utilizing HubSpot. Most topics that have been taught are being used today thanks to NEXA's training and assistance.
We thank NEXA and look forward to more trainings to come.
Jorge Allen Christopher Fernandez
Social Media & Marketing Officer.
Ignite
Partnering with NEXA has made a strong impact for us, especially with improved pipeline visibility and paid lead tracking. The new dashboards and pre-call reporting have also helped us use our time more effectively and stay focused on what matters.
We’ve also seen real value in the updated conversion approach, particularly with the focus on brochure downloads as high-intent leads. This is already contributing to better lead quality and overall performance.
Overall, these updates have strengthened our efforts and set us up well for continued growth.
Grant Sears
Digital Content Publisher,
American Heart Association
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