Rove Hotels
Restarting Revenue & Exposure Post Pandemic
the first page of Google
revenue
generated

Overview
Rove Hotels—trendy hospitality brand built by Meraas and Emaar—is providing chic and budget-friendly accommodations for urban life explorers. With nine colorfully vibrant hotels in prime Dubai locations, Rove had to recover from travel lockdown by Covid-19 and restore pre-pandemic foot traffic and booking.
Late 2021 and early 2022 saw Rove Hotels team up with NEXA to craft a strategic SEO campaign that would hold its own against intense competition from international OTAs while also breathing new life into organic traffic. Prime goals included enhanced rankings, hyperlocal keyword visibility, and driving in qualified organic bookings. Strategically executed technical SEO, UX improvements, and content-led initiatives, Rove Hotels not only regained lost ground—but thrived with a wonderful ROI without depending on paid media.
Driving home-grown hotel organic growth with a location-based, hard-hitting SEO approach
Objectives
Transform Rove Hotels' post-Covid organic reach and revenue by pursuing a hard-hitting, location-based SEO approach.
Challenges
Strong OTA competition, no organic traffic, narrow local keyword rank, and post-pandemic traveller aversion.
Solution
NEXA inserted targeted keywords and localised copy across the site, UX optimized on the basis of more than 600 hours of user session data, and created 120+ SEO-optimised blogs customized for traveller intent. The strategy entailed aggressive A/B testing, search engine diversification, and Google My Business visibility optimization to achieve maximum organic visibility.
Deliverables
NEXA provided an end-to-end SEO overhaul comprising keyword strategy, content development, technical SEO, CRO-led UX improvement, heatmap analysis, competitor keyword targeting, and GMB optimization. Together, these actions formed an organic-first funnel that directly went to boosted bookings and long-term online presence.
What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels.png?width=500&height=81&name=TOSHIBA_Logo%20(1).png)
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
Other Projects
show allStart Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com