Real Estate Marketing Agency

Real estate advertising, like many things, has gone online. In our digital era, potential buyers always look online when searching for a new property. Your real estate company must have a robust digital presence, not only to stay competitive but to utilise the many additional channels through which you can market. As a digital marketing agency, NEXA’s goal is simple - to generate qualified leads that become converted investors in your development. 

With 19 years of industry experience and a broad array of services and specialisations, we have successfully driven growth and sales for countless businesses, with measurable results. We work with some of the largest real estate developers around the world, prioritising and investing in their success. Our services and strategy ensure lead generation and high conversion rates. We will help your agency reach its target audiences, create quality leads, and convert them into satisfied customers.

For many of our clients, NEXA implements the following services:

• Branding & Website Design
• Social Media & Content
• Lead Generation
• HubSpot CRM Setup & Training
• Database Management & Email Campaigns
• Marketing automation processes
• Digital marketing training for our clients.

We help developers and agencies increase lead quality and sales through sophisticated CRM solutions that deliver campaigns to the right place at the right time. Through automation processes, we ensure that communication with your clients is timeous and personalised throughout each touchpoint along the sales funnel, encouraging them towards a closed deal. Lastly, we provide reporting and data feedback that allows your agents to understand exactly how potential buyers are positioned and how your campaigns are being received.

We use traditional models such as the marketing and sales funnel below and map each process into HubSpot, automating as much interaction with prospects as possible before passing the hottest leads to our clients.

Lead generation:
Lead generation aims to attract, engage and convert prospects. Through targeted lead-generation campaigns, NEXA ensures that the right advertising material reaches your specific audience and attracts buyers. We will implement digital marketing campaigns and utilise lead qualification tools that encourage leads along the buyer’s journey, taking them towards a closed deal.

HubSpot:
Using HubSpot CRM, we encourage engagement and sales using marketing and sales automation processes. Implementing a CRM allows us to streamline the process of your potential customer’s buying journey by collecting data, engaging with them at critical touchpoints, and encouraging them through the sales funnel. Automating your marketing processes ensures that every lead is attended to in whichever stage they are at, and no potential client goes amiss.

Email marketing:
By collecting contact information through your website or social media campaigns, we can create effective email campaigns to nurture leads. Email marketing is a valuable tool for connecting with quality leads and staying relevant to past clients. NEXA will develop robust, well-rounded email campaigns to guide your leads through predetermined actions based on their buyer profile, and previous interactions they have had with you and your business.

Website and landing pages:
It is absolutely essential that your business has an attractive, functional website for clients to interact with. Our team of designers and developers will work with you to create an optimised, user-friendly site and/or landing page that captures the necessary lead generation data and communicates your brand.

SEO:
Search engine optimisation is plays an integral role in driving your business’s overall visibility. Given that potential home buyers are most likely to use general search terms related to real estate and their area of interest, it is essential to factor this in when devising your digital marketing strategy. With a dedicated team of SEO specialists, we ensure that your website is positioned optimally for search engines and user traffic. 

Social media:
Social media is an enormous part of digital marketing today and should also be utilised. Optimising industry-specific trends and approaches are part of NEXA’s offering, meaning we will provide your business with a social media strategy that caters directly to real estate industry trends.