HubSpot for Real Estate
NEXA is a HubSpot Diamond Agency partner, and we have led many real estate clients towards successful lead generation and sales growth by implementing HubSpot CRM systems.
We help developers and agencies increase lead quality and sales through sophisticated CRM solutions that deliver campaigns to the right place at the right time. Through automation processes, we ensure that communication with your clients is timeous and personalised throughout each touchpoint along the sales funnel, encouraging them towards a closed deal. Lastly, we provide reporting and data feedback that allows your agents to understand exactly how potential buyers are positioned and how your campaigns are being received.
We use traditional models such as the marketing and sales funnel below and map each process into HubSpot, automating as much interaction with prospects as possible before passing the hottest leads to our clients.
With NEXA, CBRE modernized its marketing strategy having previously focused on cultivating personal client relationships. By implementing CRM using HubSpot, as well as a digital marketing strategy aimed at targeting investors, CBRE was able to optimise lead generation, visibility, and organic traffic.
Al Ghurair Properties
A unique, Dubai-based real estate company, Al Ghurair offers real estate listings directly from developer to buyer. NEXA was brought on board to create lead-generation campaigns that would increase rentals. We implemented Snapchat, TikTok, and YouTube campaigns in order to reach their new target audiences and attract a tenant group from these digital spaces.
Engel & Völkers
As a leading company in the brokerage of premium residential and commercial real estate, as well as yachts and aircraft, Engel & Völkers offers a tailored range of services to private and institutional clients. NEXA worked with Engel & Völkers to plan and execute a targeted lead generation campaign for off-plan property based in Dubai.
JLL is a real estate consultancy. As a sales-focused business, JLL relies on lead generation and wanted to partner with an agency to generate leads and sales prospects in the Middle East for its UK developments. NEXA was brought in to tackle the overly competitive real estate market and work around the challenge of Covid-19 travel restrictions that reduced physical property visits. We successfully implemented a lead generation strategy that showed immediate results and sales for JLL.
UK-based broker One Global needed assistance generating leads and sales prospects in the Middle East and South Africa, aiming to target potential buyers looking to invest in UK property and create a database of clients for future developments. NEXA developed a digital marketing strategy for One Global that included a lead generation process and a marketing communication, sales qualification, and sales handover system for sales agents to close deals through.
Savills was faced with an overly competitive property market as well as Covid-19 travel restrictions in the UK. NEXA created a successful marketing campaign focused on regular client communication and developing high-quality creative assets. We also placed focus on consistent optimisation throughout the campaign in order to shape and adjust our approach according to customer data. Through these efforts, NEXA generated an ROI of 1,723% for Savills.
Abdul Latif Jameel Land
Abdul Latif Jameel operates across seven business sectors in over 30 countries and tasked NEXA with the creation of a new website for the Land and Real Estate division based in Saudi Arabia. Our approach was to showcase the company’s ongoing projects to attract potential investors to become leads.