social-media
total ad spend in 6 months
$91,000
seo
Total
Conversions
812
content-makreting
impressions
7.9+ million
digital-makreting
estimated revenue
$5.5+ million

Overview

Known for building lavish residences from Hollywood to Dubai, LIV is a luxury brand that's all about architectural sophistication, luxury, and sophistication. In March of 2022, LIV debuted LIV Marina – a 44-storey residential tower located on one of Dubai Marina's remaining waterfront plots. Prior to the launch, LIV teamed up with NEXA in December 2021 to initiate a full-funnel digital marketing and acquisition campaign to produce high-quality leads.

Targeting both investors and end users, NEXA’s strategy combined performance marketing, paid media, CRM integration, and compelling content marketing to drive conversions and boost awareness. The goal: position LIV Marina as the go-to luxury property option in Dubai’s ultra-competitive marina landscape.

Taking luxury off-plan sales from launch to sold out—fast

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Objectives

To drive qualified investor and resident enquiries for LIV Marina through an integrated lead generation and performance marketing strategy.

Challenges

Working in one of the world's most competitive real estate markets—Dubai Marina—entailed high ad spend and even loftier aspirations. Post-COVID uncertainty remained king of the market, and LIV had no existing CRM infrastructure, digital campaign history, or benchmark data to tap into for their marketing.

 

 

 

 

 

 

Solution

NEXA integrated HubSpot into LIV's digital landscape to render all leads score-able, nurturable, and track-able. We created content assets that were optimized for PPC campaigns, such as region-specific landing pages, ad sets targeting different audiences, and custom email nurturing flows. Our end-to-end solution made sure that every interaction—from first click to last conversion—was smooth, data-informed, and in sync with LIV's luxury brand voice.

What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

LIV Residence

Start Your Growth Journey with NEXA!

Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.

Nexa HEAD Office

Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

Nexa UK Ltd.

Peter House, Oxford Street,
Manchester, M1 5AN
UK

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York
USA

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa AUSTRALIA Office

Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134

CONTACT DETAILS

Tel: +61 412 464 707

Email: support@digitalnexa.com