The term "Content is King" is often used to highlight the importance of content within modern day marketing. Today, the role of content within any digital marketing campaign is as significant, if not more so, than the channels you employ or the advertising budget you spend. Content is what attracts online prospects whether it be videos, imagery, informative blog articles, podcasts or e-guides. Without high quality content, the effectiveness of your digital marketing campaign will be compromised.
Once you have high quality and engaging content, it's also critical to ensure that this content is then distributed and seen by your desired target audiences. It's incredible that we regularly see high-production videos with only a handful on views on YouTube. This happens when a clearly defined content distribution strategy is not in place.
As technology has evolved, the need for an organisation's sales and marketing processes to be aligned has never been greater.
Now in its second edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 step guide for businesses to implement.
Over 5,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.