The term "Content is King" is often used to highlight the importance of content within modern day marketing. Today, the role of content within any digital marketing campaign is as significant, if not more so, than the channels you employ or the advertising budget you spend. Content is what attracts online prospects whether it be videos, imagery, informative blog articles, podcasts or e-guides. Without high quality content, the effectiveness of your digital marketing campaign will be compromised.
Once you have high quality and engaging content, it's also critical to ensure that this content is then distributed and seen by your desired target audiences. It's incredible that we regularly see high-production videos with only a handful on views on YouTube. This happens when a clearly defined content distribution strategy is not in place.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.