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Mass Personalisation with Ease using HubSpot
As your B2C business grows, managing all aspects of your business becomes a complicated and tiresome task. Managing customer expectations becomes more challenging and you therefore need a tool that is designed to support your growth. Enter HubSpot
With customer expectations on the rise in terms of both overall demands as well as the need for hyper-personalisation, B2C and customer facing businesses need a platform that aligns the data generated from sales, marketing, customer service and operations that provides your team with data that is easy to access, decipher and utilise within your business.
As a Diamond-tiered HubSpot Partner, NEXA uses the HubSpot platform and specifically the CRM, Sales, Marketing, Operations and Service Hubs to align all client interactivity and to provide a single, source of truth for each customer. In addition to this, our integration specialists can connect other business tools with HubSpot to ensure that all stakeholders within your organisation are relying on the same information to make efficient decisions.
At NEXA, we take time and care to understand your business. We learn about your products and services and the needs of your clients. Once immersed, we implement HubSpot and assist your team to create detailed marketing and sales funnels that map out the buyer journey, identifying content assets that will help you close more deals, faster.
For B2C and consumer facing companies, we typically offer the following services:
- HubSpot License Selection
- HubSpot Strategy Development through Workshops
- HubSpot Setup and Onboarding
- HubSpot Custom Integrations - see below
- HubSpot Training for CRM, Sales, Marketing, Operations and Customer Service Features
- Launch Marketing Plan
- Content Creation
- Test Campaigns for Lead Generation and Sales Funnel Testing
Most businesses use and rely on tens of different digital systems to run an effective organisation and because of this, the key to success with most B2C HubSpot implementations is how these platforms are integrated with HubSpot. At NEXA, we've implemented many enterprise-level systems with HubSpot to help provide our clients with a single, source of truth and the list below highlights some of these:
- Salesforce & HubSpot Integration
- SAP & HubSpot Integration
- Aircall & HubSpot Integration
- SMSGlobal & HubSpot Integration
- Whatsapp & HubSpot Integration
- Stripe & HubSpot Integration
- Ziwo & HubSpot Integration
- Zoom & HubSpot Integration
- Performance Marketing
- Supermetrics & HubSpot Integration
- Social Advertising Platforms & HubSpot Integration
- Power My Analytics & HubSpot Integration
- Zapier & HubSpot Integration
- Data Collection
- Typeform & HubSpot Integration
- Google Forms & HubSpot Integration
- Jotform & HubSpot Integration
- Community Engagement & Management
- Bevy & HubSpot Integration
- Swap Card & HubSpot Integration
- Group Bookings / Ticketing & Payments
- Roller & HubSpot Integration
In addition to the list above, NEXA has integrated many more systems. If your system of choice is not listed above, contact our team.
As a multi-award-winning venue for events, ADNEC tasked NEXA with the creation and management of a one-month digital marketing campaign to promote the Abu Dhabi International Boat Show. We created a content strategy using various forms of content and an SEO campaign, as well as HubSpot automation and workflows to monitor and gain insights on performance.
Al Ershad Online
Al Erashad Online is an online reseller of Microsoft Office products. NEXA was tasked with creating a strategy to generate online sales for Erashad. Some actions taken were to redesign the product pages for optimal user experience and create a Google Shopping account. NEXA also tracked in-store and sales calls, increasing sales significantly.
Dental appliance brand Invisalign wished to expand into the GCC region and approached NEXA to create a powerful growth campaign. We targeted dental and medical professionals to become approved Invisalign consultants and worked to implement lead-generating ads with social media and content creation strategies that led to a high conversion rate.
Sodexo is a global leader in quality-of-life services. The company sought NEXA's help to run a campaign that positioned its brand as a thought leader in adapting to the post-pandemic "new normal".
NEXA created a powerful digital marketing campaign to create brand awareness and generated market-qualified leads.
With NEXA, Nolte successfully improved its online brand awareness. Facing declining footfall in showrooms, exacerbated by the Covid-19 lockdowns, Nolte needed a brand-new full content strategy for digital marketing. NEXA helped them achieve this through integrated campaigns, implementing HubSpot and sales CRM for lead generation.
The Mattress Store
The Mattress Store is a premium retailer of sleep, seating, and massage products across the UAE. The company enlisted NEXA to build its website, and manage social media and SEO/SEM marketing for the brand. We focused on designing a user-friendly website that allowed for a seamless shopping experience and attracted and converted potential clients.
Trane is one of the world’s leading air refrigeration brands. The company tasked NEXA with building its B2B strategy in order to increase its visibility in the region. We ran lead generation-focused campaigns with a focus on LinkedIn and designed a new regional website to increase customer acquisition.