Social Media has evolved and matured rapidly over the last 12 months and today is changing the way businesses are marketing their products and services to a vast yet highly targeted audience of online users.
The early days of social media and the limited capabilities of platforms such as Facebook, LinkedIn and Twitter meant that brands focused their social media marketing efforts around customer service and customer communication. While these elements are still extremely important, the platforms now allow targeted communication via text and video that bring businesses closer than ever to both existing and potential customers. Today, platforms such as Instagram and Snapchat offer even more access to customers that drive new business.
As a social media agency, we've been managing social media accounts for a wide range of clients within the Hospitality, FMCG, Real Estate and Retail sectors as well as a large number of international businesses within the B2B space.
As Social Media has evolved, our ability to track the revenue generated from this activity has also increased.At Nexa, we show accurate $ (or AED!) revenue generated from the work we do for our clients.