Social media continues to evolve at rapid speed, heavily influencing how businesses communicate and engage with their customers. When used correctly, it can positively affect your brand's perceptions and be the driver of generating more revenue.
Whether you're a B2C or B2B business, social media is a radical part of digital marketing. At Nexa, we offer a full range of social media services with a proven track record spanning 15 years, which marked the start of these pivotal platforms.
The reality is that most organisations are fully equipped to manage their own social media platforms. But working with a specialist Social Media Agency has many benefits for your business that you should be aware of.
There are countless other benefits and we'd be happy to discuss these in more detail with you. Contact us today to get started.
Why social media matters
Social media has become one of the primary methods for a business to connect with audiences. The top platforms that businesses are using include Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn and TikTok.
Not only is it effective, but it is continuing to grow as a medium for people to research before they decide to make a purchase. Moreover, those who have a positive experience with a brand are likely to recommend it to others in their network, which can be an invaluable resource for marketers.
Working with an agency
An agency helps businesses with their social media in various ways. They can assist with one element of the strategy, such as content creation, or manage the entire process from strategy to reporting.
An agency will prioritise specific goals to ensure that your social media is effective. This includes creating brand awareness, generating and nurturing leads, increasing your brand's authority, providing customer service and promoting your business.
When working with an agency, there are usually package deals with inclusive services offered. Naturally, these are relatively flexible, depending on what your business needs. This allows for your business to get the full experience, with room for flexibility and scalability.
Social media includes strategising, conceptualising, content planning, content creation, publishing, community management and reporting. By outsourcing these services to an agency, you can be confident that specialists are performing it.
Social media services include:
Social media for lead generation
Social media is a highly effective way of securing high-quality leads. Platforms make it possible for users to share their information with businesses with ease. This adds another dimension to the marketing opportunities available to marketers.
Having a strategy that is based on generating leads is key. We at Nexa design content plans to create valuable exchanges between our clients and their audiences. This marks part of the journey of becoming a customer and brand advocate. Social media marketing can therefore help your business to generate, nurture and convert leads (with online shopping).
Nexa is a creative digital agency, providing a fully inclusive set of social media services. We curate our services in a way that is tailored to each client's needs. We've worked with various B2Bs and B2Cs on award-winning campaigns.
Marketing via social media requires an investment and a commitment to creating high-quality content to be effective. However, it is important to note that this medium has reduced business costs in terms of advertising and marketing. With a relatively small budget, you can reach your audience directly and improve your brand image.
Social media undoubtedly provides businesses with a myriad of opportunities. With the correct strategy and agency to manage the process, these platforms can boost your customer base and grow your business.
Let us show you what we've done for others with our portfolio, so you get ideas about what we can achieve for you.