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Social Media has evolved and matured rapidly over the last 12 months and today is changing the way businesses are marketing their products and services to a vast yet highly targeted audience of online users.
The early days of social media and the limited capabilities of platforms such as Facebook, LinkedIn and Twitter meant that brands focused their social media marketing efforts around customer service and customer communication. While these elements are still extremely important, the platforms now allow targeted communication via text and video that bring businesses closer than ever to both existing and potential customers. Today, platforms such as Instagram and Snapchat offer even more access to customers that drive new business.
As a social media agency, we've been managing social media accounts for a wide range of clients within the Hospitality, FMCG, Real Estate and Retail sectors as well as a large number of international businesses within the B2B space.
Our Social Media Community Management services include the creation of social media calendars, the posting of content on all relevant platforms and the moderation of communication between customers, potential customers and your brand. 24/7 support also available.
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As organic social reach continues to decline, the need to engage with target audiences using paid social media advertising channels increases. Nexa work with Facebook, Instagram, LinkedIn, Google, Pinterest and Snapchat to create targeted campaigns for brands.
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For corporates only, Nexa provides 1, 2 or 3 day workshops for businesses wanting to understand the power of social media and the impact it could have on their organisation.
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Social Media is one of the most powerful drivers of mobile application downloads. Platforms such as Facebook, Instagram, Twitter and Google offer advanced mobile application marketing opportunities for marketers.
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An almost-essential part of growing your brand on social media is the engagement of social media influencers. Nexa has an extensive network of influencers that we engage with across the world for both existing clients and new project based engagement.
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There are literally millions of conversations occurring on social media at any one time. Social listening allows you to understand conversations relating to your brand and identify both customer service and sales opportunities.
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If you are looking to run a short-term social media campaign or project and need a professional, experienced agency to create and execute a strategy, we can help.
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There is no bigger ingredient for successful social media than content. Nexa has a content production studio that includes videographers, photographers and graphics specialists that create high-calibre content for local and international brands.
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For short-term activations such as conferences, events and exhibitions, social media can help provide (a) initial awareness and ticket sales, (b) drive hype and interest, (c) live engagement with attendees and (d) post-event, scaled down interaction and engagement.
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Social media can play an active role for businesses looking to generate new sales leads or to drive footfall or revenue to retail or e-commerce businesses.
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As technology has evolved, the need for a organisation's sales and marketing processes to be aligned has never been greater.
Now in it's Second Edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 Step Guide for businesses to implement.
Over 5,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.
