Today’s successful businesses are the ones that create a world-class, personalized experience for their customers and these experiences are vital for website creation. But, how do you create a personalized website experience for website visitors? In the past technology and methodology worked separately but today, HubSpot’s CMS brings these two business tactics together on behalf of your customers.
The HubSpot CMS is built on a Customer Relationship Management (CRM) platform and because of this, the CMS is able to leverage a unified and cohesive view of the visitor and customers so developers and marketers are able to easily produce experiences that keep up with modern-day client expectation. This expectation is based on personalization and customization for the individual customer or website visitor.
Because the CMS is powered by a CRM system. Rich customer data and interactions can be tracked and measured, providing marketers a fully rounded view of individual customers. This data allows marketers to then craft experiences based on this information, helping you create the ideal personalized customer experience, one that is catered to the individual.