The education industry is becoming highly competitive, as it is increasingly challenging for schools to attract decision-making parents and students. People are turning to online platforms to research before deciding on a school, with a myriad of options available to them. As parents and students are becoming savvier when it comes to researching schools, digital marketing campaigns have become vital for the education sector.
Those in the education sector need to cut through the online noise and deliver effective and well-targeted campaigns to set their institution apart from others. Nexa has provided educational marketing campaigns for over a decade. Our marketing strategies provide educational messages to your desired target market for effective results.
Our experience in the education sector stems from our award-winning work with schools and universities including The American University of Sharjah, Ajman University, Study Group International, SAE Institute, International Schools Partnership (ISP), Al Najah Education and STEM for Kids as well as countless independent schools.
We also implement HubSpot for Schools across the globe with more than 18 successful implementations from CRM through to marketing automation services.
This campaign won "Best Integrated Campaign" at the MENA Search Awards in 2019
With so many marketing opportunities available, where do you begin when strategizing a campaign for the education sector?
There are so many digital marketing channels available, and you can quickly spread yourself thin by focusing on all these channels in one go. All the media that you use should be able to reach your audience, at the right time and in the right way.
What this means is that you need to take an in-depth look at your data and assess where your audience is present online - and where they are the most engaged online.
For example, you may have a Twitter profile for your educational organization, but is your target market searching for your services on this platform? You need to focus on platforms where your market is active and want to engage with your business. Once you have identified this, you can focus your marketing efforts on those platforms - saving you time, money and effort.
Once you know your channels, you can identify your targeted audience and provide content that is relevant to them.
Once you have identified your relevant online channels, you need to make sure that you have set up a functional and effective recruitment channel that is generated by your online marketing and is managed carefully and consistently.
This means you need to support your marketing funnel with a variety of conversion activities that drive parents or students to take action and choose your education organization. In other words, you need to make sure interactivity and engagement are kept in mind in all your marketing efforts. This does not necessarily mean that it always needs to focus on sales. You can create lead nurturing campaigns that keep you front of mind without blatantly trying to sell your school until the lead is at that point in the buyer's journey. Inbound marketing is an integral part of this process.
The importance of reviewing and measuring your marketing campaigns cannot be underestimated. A digital marketing agency should be able to provide you with a robust measuring and evaluation system that gives insight into what is working and what needs to be improved.
As an experienced digital agency, Nexa has worked with the educational sector for over a decade. We can help you create the ideal digital marketing campaign for your educational organization, ensuring you reach your goals, and receive a great return on your investment.
A small sample of our extensive work with Al Najah Education's Horizon English School in Dubai
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