The Education industry comes with a lot of competition as it has become more challenging to attract parents and students, as more and more are turning to online platforms to do their research before deciding on a school. As parents and students are becoming savvier when it comes to researching schools, digital marketing campaigns have become vital for the education sector.
Those in the education sector need to cut through the online noise and deliver effective and well targeted campaigns in order to set their institution apart from others. Nexa has provided marketing services for the education sector for over a decade and will implement marketing strategies that deliver your educational messages to your desired target market.
Our experience in the Education Sector stems from our award winning work with schools and universities such as The American University of Sharjah, Ajman University, Study Group International, SAE Institute, International Schools Partnership (ISP), Al Najah Education and STEM for Kids as well as countless independent schools.
We also implement HubSpot for Schools across the globe with more than 18 successful implementations from CRM through to Marketing Automation services.
This campaign won "Best Integrated Campaign" at the MENA Search Awards in 2019
With so many marketing opportunities available, where do you begin when strategising a campaign for the education sector?
Prioritise Marketing Channels
There are so many digital marketing channels available and you can quickly spread yourself thin by focusing on all these channels in one go. All the channels that you use should be able to reach your correct audience, at the right time and in the right way.
What this means is that you need to take an in-depth look at your data and assess where your audience is present online - and where they are the most engaged online.
For example, you may have a Twitter profile for your educational organisation, but is your target market searching for your services on this platform? You need to focus on platforms where your market is active and want to engage with your business. Once you have identified this, you can focus your marketing efforts on those platforms - saving you time, money and effort.
Manage your Funnel
Once you have identified your relevant online channels, you need to make sure that you have set up a functional and effective recruitment channel that is generated by your online marketing and is managed carefully and consistently.
This means you need to support your marketing funnel with a variety of conversion activities that drive parents or students to take action and choose your education organisation. This means that you need to make sure conversion is kept in mind in all your marketing efforts. This does not necessarily mean that it always needs to focus on sales, you can create lead nurturing campaigns that keep you front of mind without blatantly trying to sell your school until the lead is at that point in the buyer's journey - inbound marketing is an important part of this process.
There is no point in launching marketing campaigns without being able to review and measure your results. A digital marketing agency should be able to provide you with a robust measuring and evaluation system that provides insight into what is working and what needs to be improved.
As an experienced digital agency, and having worked with the educational sector for over 10 years, Nexa is able to help you create the ideal digital marketing campaign for your education organisation, ensuring you reach your goals, and receive a great return on your investment.
A small sample of our extensive work with Al Najah Education's Horizon English School in Dubai
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