audi marketing agency dubai

Audi

A NEXA CASE STUDY

Audi: Lead Generation for Car Sales

When Audi and other members of the VW Group need to sell cars in the UAE, they turn to Nexa.  To promote sales of the Q3, Q5 and Q7 ranges, Nexa launched a series of campaigns to raise awareness of the car, its features enticing those interested in the cars to book test drives, and therefore, creating sales opportunities.

Objectives:   

  • Lead generation targeting a range of UAE residents ready to purchase any of the following Audi vehicles:  Q3, Q5 and Q7
  • Sales ready leads required.  Test drive bookings classed as sales ready leads.

Challenges:  

  • Demand for new vehicles declined in 2018 with less people ready to purchase brand new cars in preference for used vehicles.
  • Client has never used digital-only campaigns previously but had noticed that traditional marketing was no longer creating the desired impact.  Internal sales education was also required.

Solution: 

  • Integration of sales lead data to the Audi's prospect / sales CRM
  • Workshop to educate the sales team about digitally generated leads and management of these
  • Social media campaigns across search, YouTube, Snapchat, Facebook & Instagram
  • Aggressive campaigns including demand generating retargeting messaging

2

Month Campaign

15,000+

Landing Page Views

254

Sales Qualified Leads

$42

Cost per Qualified Lead
2-layers

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