There's an art to B2B Marketing

B2B Marketing requires a deep understanding of your business, your products and your services. Every lead is valuable and must be created, nurtured and closed professionally. That's where we can help. Services include Strategy Development, Branding & Website Design, Social Media & Content, Lead Generation, HubSpot CRM Setup & Training, Database Management & Email Campaigns, Marketing automation and Digital Marketing Training

B2B marketing is all about demonstrating to businesses how your own business can effectively cater to their unique needs. With a strategic approach, B2B marketing endeavors to boost awareness, foster deliberation, and successfully cultivate leads that eventually convert into loyal clients.

As a Diamond-tiered HubSpot Partner, NEXA uses the HubSpot platform and specifically the CRM, Sales, Marketing, Operations and Service Hubs to align all client interactivity and to provide a single, source of truth for each client.  In addition to this, our integration specialists can connect other business tools with HubSpot to ensure that all stakeholders within your organisation are relying on the same information to make efficient decisions.  

At NEXA, we take time and care to understand your business.  We learn about your products and services and the needs of your clients.  Once immersed, we implement HubSpot and assist your team to create detailed marketing and sales funnels that map out the buyer journey, identifying content assets that will help you close more deals, faster.

For B2B and Business Service companies, we typically offer the following services:

  • HubSpot License Selection
  • HubSpot Strategy Development through Workshops
  • HubSpot Setup and Onboarding
  • HubSpot Custom Integrations - see below
  • HubSpot Training for CRM, Sales, Marketing, Operations and Customer Service Features
  • Launch Marketing Plan
  • Test Campaigns for Lead Generation and Sales Funnel Testing

For B2B focused businesses, we will typically create a customised marketing and sales funnel that will map your marketing and sales activities with the exact customer journey that your clients take from initial research and prospecting through to close.  An example of this is below:

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B2B HubSpot Integrations

Most businesses use and rely on tens of different digital systems to run an effective organisation and because of this, the key to success with most B2B HubSpot implementations is how these platforms are integrated with HubSpot.  At NEXA, we've implemented many enterprise-level systems with HubSpot to help provide our clients with a single, source of truth and the list below highlights some of these:

  • CRMs
    • Salesforce & HubSpot Integration
  • ERPs
    • SAP & HubSpot Integration
  • Connectivity
    • Aircall & HubSpot Integration
    • SMSGlobal & HubSpot Integration
    • Whatsapp & HubSpot Integration
    • Stripe & HubSpot Integration
    • Ziwo & HubSpot Integration
    • Zoom & HubSpot Integration
  • Performance Marketing
    • Supermetrics & HubSpot Integration
    • Social Advertising Platforms & HubSpot Integration
    • Power My Analytics & HubSpot Integration
    • Zapier & HubSpot Integration
  • Data Collection
    • Typeform & HubSpot Integration
    • Google Forms & HubSpot Integration
    • Jotform & HubSpot Integration
  • Community Engagement & Management
    • Bevy & HubSpot Integration
    • Swap Card & HubSpot Integration
  • Group Bookings / Ticketing & Payments
    • Roller & HubSpot Integration
    • Stripe
    • DepositFix

In addition to the list above, NEXA has integrated many more systems.  If your system of choice is not listed above, contact our team.

Case Studies

What
our clients say

  • Jeetu Mahtani - HubSpot

    NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago.

    They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space.

    One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

  • Mairead Hanlon - RED MILLS

    It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 

    First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.

    To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

  • Nolte Küchen

    Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

    We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

    We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

  • Rove Hotels

    Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions.

    The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

    Overall we find the team very responsive and senior management actively involved in the process.

  • Toshiba

    When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

    Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

  • LIV Residence

    When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.

    The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

  • Jeetu Mahtani - HubSpot

    NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago.

    They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space.

    One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

  • Mairead Hanlon - RED MILLS

    It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 

    First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.

    To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

  • Nolte Küchen

    Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

    We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

    We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

  • Rove Hotels

    Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions.

    The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

    Overall we find the team very responsive and senior management actively involved in the process.

  • Toshiba

    When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

    Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

  • LIV Residence

    When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.

    The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

Our Partners

HubSpot Diamond Partner
TikTok Partner
Snapchat Partner
Google Partner
Meta Business Partner

Our Awards

MENA Search Awards 2022
MENA Search Awards 2021
MENA Search Awards 2019
MENA Search Awards 2018
MENA Search Awards 2017

Since 2005, NEXA has worked with some of the largest B2B-focused businesses, providing lead generation, social media and overall digital marketing strategy. We approach our clients’ objectives with a clear, focused digital marketing strategy that ensures that your services, industry value, and brand identity will be communicated to your target audience.

When working with NEXA, you work with a team of specialists you can rely on for conceptualisation, implementation, and tracking of digital marketing strategies that drive leads and growth. 

B2B digital marketing and lead genration

Account-based marketing (ABM) is one of the most successful strategies used in B2B digital marketing. Favoured for its ability to produce fast, cost-effective results, ABM focuses on key accounts and develops hyper-targeted campaigns. This provides businesses with a personalised experience based on their specific industry needs. 

ABM takes the best parts of traditional outbound sales, which includes the ability to:

  • Identify highly targeted audiences or key people
  • Reach these audiences
  • Tailor an elevator pitch that is designed to relate to that person on an individual basis
  • Generate a specific outcome from this approach

ABM also uses the best parts of inbound marketing and marketing automation, such as:

  • The development and publishing of high-quality and helpful content
  • The ability to track views and engagement of this content
  • The ability to completely automate further engagement and communication based on this engagement
  • The ability to personalise and tailor communications

B2B and Automation

Implementing automation systems creates a higher level of efficiency for your digital marketing process.

As a Diamond HubSpot Agency, NEXA provides clients with a CRM and platforms that accelerate each step of the lead generation and sales funnel by automating tasks that do not require highly specific attention, leaving your marketing team to work on content and strategy.

Our approach to marketing and sales is holistic, incorporating HubSpot's widely-used flywheel framework and place significant importance on customer feedback through methods such as Net Promoter Scoring (NPS) to drive overall business growth.

flywheel-inbound-method-lifecycles
IS YOUR COMPANY SET TO SURVIVE IN 2023?

Business Growth Guide in 2023

Economies, companies, and the world at large have witnessed massive changes over the last three years. It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s 2023 edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your business goals for 2023, as well as the latest information about marketing, sales, service, and people. Put your business ahead with a copy of this valuable, free resource.

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Nexa HEAD Office

Office 1205, Grosvenor Business Tower,
P.O. Box: 123439,
Tecom, Dubai,  UAE

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

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UK

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Tel: +61 412 464 707

Email: support@digitalnexa.com

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