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There's an art to B2B Marketing
B2B Marketing requires a deep understanding of your business, your products and your services. Every lead is valuable and must be created, nurtured and closed professionally. That's where we can help. Services include Strategy Development, Branding & Website Design, Social Media & Content, Lead Generation, HubSpot CRM Setup & Training, Database Management & Email Campaigns, Marketing automation and Digital Marketing Training
B2B marketing is all about demonstrating to businesses how your own business can effectively cater to their unique needs. With a strategic approach, B2B marketing endeavors to boost awareness, foster deliberation, and successfully cultivate leads that eventually convert into loyal clients.
As a Diamond-tiered HubSpot Partner, NEXA uses the HubSpot platform and specifically the CRM, Sales, Marketing, Operations and Service Hubs to align all client interactivity and to provide a single, source of truth for each client. In addition to this, our integration specialists can connect other business tools with HubSpot to ensure that all stakeholders within your organisation are relying on the same information to make efficient decisions.
At NEXA, we take time and care to understand your business. We learn about your products and services and the needs of your clients. Once immersed, we implement HubSpot and assist your team to create detailed marketing and sales funnels that map out the buyer journey, identifying content assets that will help you close more deals, faster.
For B2B and Business Service companies, we typically offer the following services:
- HubSpot License Selection
- HubSpot Strategy Development through Workshops
- HubSpot Setup and Onboarding
- HubSpot Custom Integrations - see below
- HubSpot Training for CRM, Sales, Marketing, Operations and Customer Service Features
- Launch Marketing Plan
- Test Campaigns for Lead Generation and Sales Funnel Testing
For B2B focused businesses, we will typically create a customised marketing and sales funnel that will map your marketing and sales activities with the exact customer journey that your clients take from initial research and prospecting through to close. An example of this is below:
Most businesses use and rely on tens of different digital systems to run an effective organisation and because of this, the key to success with most B2B HubSpot implementations is how these platforms are integrated with HubSpot. At NEXA, we've implemented many enterprise-level systems with HubSpot to help provide our clients with a single, source of truth and the list below highlights some of these:
- Salesforce & HubSpot Integration
- SAP & HubSpot Integration
- Aircall & HubSpot Integration
- SMSGlobal & HubSpot Integration
- Whatsapp & HubSpot Integration
- Stripe & HubSpot Integration
- Ziwo & HubSpot Integration
- Zoom & HubSpot Integration
- Performance Marketing
- Supermetrics & HubSpot Integration
- Social Advertising Platforms & HubSpot Integration
- Power My Analytics & HubSpot Integration
- Zapier & HubSpot Integration
- Data Collection
- Typeform & HubSpot Integration
- Google Forms & HubSpot Integration
- Jotform & HubSpot Integration
- Community Engagement & Management
- Bevy & HubSpot Integration
- Swap Card & HubSpot Integration
- Group Bookings / Ticketing & Payments
- Roller & HubSpot Integration
In addition to the list above, NEXA has integrated many more systems. If your system of choice is not listed above, contact our team.
As a multi-award-winning venue for events, ADNEC tasked NEXA with the creation and management of a one-month digital marketing campaign to promote the Abu Dhabi International Boat Show. We created a content strategy using various forms of content and an SEO campaign, as well as HubSpot automation and workflows to monitor and gain insights on performance.
Al Ershad Online
Al Erashad Online is an online reseller of Microsoft Office products. NEXA was tasked with creating a strategy to generate online sales for Erashad. Some actions taken were to redesign the product pages for optimal user experience and create a Google Shopping account. NEXA also tracked in-store and sales calls, increasing sales significantly.
Dental appliance brand Invisalign wished to expand into the GCC region and approached NEXA to create a powerful growth campaign. We targeted dental and medical professionals to become approved Invisalign consultants and worked to implement lead-generating ads with social media and content creation strategies that led to a high conversion rate.
Sodexo is a global leader in quality-of-life services. The company sought NEXA's help to run a campaign that positioned its brand as a thought leader in adapting to the post-pandemic "new normal".
NEXA created a powerful digital marketing campaign to create brand awareness and generated market-qualified leads.
With NEXA, Nolte successfully improved its online brand awareness. Facing declining footfall in showrooms, exacerbated by the Covid-19 lockdowns, Nolte needed a brand-new full content strategy for digital marketing. NEXA helped them achieve this through integrated campaigns, implementing HubSpot and sales CRM for lead generation.
The Mattress Store
The Mattress Store is a premium retailer of sleep, seating, and massage products across the UAE. The company enlisted NEXA to build its website, and manage social media and SEO/SEM marketing for the brand. We focused on designing a user-friendly website that allowed for a seamless shopping experience and attracted and converted potential clients.
Trane is one of the world’s leading air refrigeration brands. The company tasked NEXA with building its B2B strategy in order to increase its visibility in the region. We ran lead generation-focused campaigns with a focus on LinkedIn and designed a new regional website to increase customer acquisition.