Managing your business' community on social media is an important but highly-rewarding activity to executed correctly. Not only does community management allow you forge a closer relationship with both customers and prospects (potentially new customers) but also provides trust, credibility and a layer of transparency for your business that was previously difficult to obtain.
In addition, brands who are active on social media have a greater chance of leveraging new business opportunities and building brand loyalty due to the increased visibility on offer. Over 41 million people in the Middle East are on social media platforms with over 87% of active social media users being on Facebook.
In an ever-competitive and expanding market place, cutting through the noise and reaching your target audience has become more and more difficult.
While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
If your business is growth focused in 2020, learn how you can adopt a business strategy that helps you penetrate your target market more effectively and efficiently.
Now in it's Fourth Edition, this free, annual e-book not only highlights the needs of today’s customer but also helps businesses understand what the biggest drivers of business growth will be in 2020.