Managing your business' community on social media is an important but highly-rewarding activity to executed correctly. Not only does community management allow you forge a closer relationship with both customers and prospects (potentially new customers) but also provides trust, credibility and a layer of transparency for your business that was previously difficult to obtain.
In addition, brands who are active on social media have a greater chance of leveraging new business opportunities and building brand loyalty due to the increased visibility on offer. Over 41 million people in the Middle East are on social media platforms with over 87% of active social media users being on Facebook.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.