Managing your business's community on social media is an essential but highly-rewarding activity that needs to be done with care. Not only does community management allow you to forge a closer relationship with both customers and prospects but also provides trust, credibility and a layer of transparency for your business that is otherwise difficult to attain.
In addition, brands who are active on social media have a greater chance of leveraging new business opportunities and building brand loyalty due to the increased visibility on offer. Millions of people in the Middle East are on social media platforms, most of whom are active social media users. Herein lies great opportunities for brands.
Social media management requires one to assume responsibility for overseeing and implementing the publishing of content, engagement with users and monitoring of social media accounts. These activities are done following the strategy that is put in place, and requires the researched directives, conceptualization, and created content in order to occur.
Social media is one of the primary online touchpoints that a brand has with its audience. Therefore the management of these accounts is key to building relationships and maintaining a positive brand perception. This is a demanding role which requires a lot of multitasking. In some cases, audits will need to be conducted, and in others, new accounts will need to be created and optimized.
The person or team in charge of this will need to have extensive brand knowledge in order to communicate and interact with the audiences appropriately. Their tasks typically include:
Work with a creative agency who has extensive experience in managing the social media accounts of some of the world's leading brands. We have all the tools, techniques and specialists in place to effectively manage your community so that your business runs its social media smoothly.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.