Social Media Community Management Services

Social media management requires one to assume responsibility for overseeing and implementing the publishing of content, engagement with users and monitoring of social media accounts. These activities are done following the strategy that is put in place, and requires the researched directives, conceptualization, and created content in order to occur.

Social media is one of the primary online touchpoints that a brand has with its audience. Therefore the management of these accounts is key to building relationships and maintaining a positive brand perception. This is a demanding role which requires a lot of multitasking. In some cases, audits will need to be conducted, and in others, new accounts will need to be created and optimized. 

The person or team in charge of this will need to have extensive brand knowledge in order to communicate and interact with the audiences appropriately. Their tasks typically include:

• Content management: While the community manager may not need to create content, they will need to manage the process of attaining it from content creators. Scheduling this according to best practices is also necessary, as well as maintaining a visible presence continually with ephemeral content as well. 
• Scheduling and publishing content: We at Nexa utilize social media management tools to run several accounts simultaneously. This ensures we can carry out the social media strategy accurately and provides us with more time to work on building and maintaining relationships with the social media communities.
• Social listening: Monitoring the activity of your audience and competitors online forms part of social listening. It is a way of assessing the current social media landscape and provides context for your place in the social media world. With this, you can understand your audience better, measure your brand's image online and get insight into valuable sentiments relating to your customers. 
• Advertising campaigns: Developing and running ad campaigns according to the budget and towards the targeted audience is a vital role for the social media community manager, as ideally ads are created to draw audiences in, appeal to them and elicit action and/or engagement. Promotions may include paid campaigns or competitions.
• Interactions and engagement: In today's age, being able to reach a brand almost instantaneously via social media is part of the recipe for success. Brands need to maintain and encourage two-way communication, both publicly and through direct messaging. It is a showcase of the brand's care for its community, managing its reputation and also a means to provide customer service. 
• Monitoring and reporting: We monitor and report on the data and analytics from social media activities online. This is reported comprehensively to detect patterns and measure the success of the KPIs. This requires one to measure the right metrics and to draw insights from them, and then to make data-backed recommendations for the future. 

Work with a creative agency who has extensive experience in managing the social media accounts of some of the world's leading brands. We have all the tools, techniques and specialists in place to effectively manage your community so that your business runs its social media smoothly.