Nolte Küchen

Overview

Prestige German kitchen producer Nolte Küchen enjoyed a long-standing reputation for quality and design. Though its European image was well secured, the company wanted to anchor its reputation in the Middle East, Africa, and Asia. Meanwhile, visitor traffic in its showrooms was declining—another blow delivered by the onset of the COVID-19 pandemic.

NEXA collaborated with Nolte to develop locally centered web marketing strategy that would be in a position to smash geographical barriers and push the brand straight to possible customers on the internet. This entailed end-to-end web strategy that included website optimization, HubSpot CRM integration, regional social activation, lead generation, and user journeys driven by conversion. Not only did our work safeguard Nolte's market share—but made sales prosper even during times of lockdown.

From showroom floors to digital doors: selling luxury kitchens in a pandemic landscape

Get In Touch

Objectives

Create Nolte's Middle East, Africa, and Asian online footprint and create quality leads while making regional partners empower.

Challenges

Low levels of regional awareness within the regions, lower visitations to shops as a result of the pandemic, and a critical need for digital-first models within a very offline business.
We established committed social channels for regional markets, maintained a strong digital content and lead generation strategy, implemented HubSpot CRM, and developed digital assets that were local partner-centric. We also integrated WhatsApp to facilitate smooth sales engagement.

Solution

The campaign resulted in instant brand awareness expansion in the target geographies, which translated into a constant flow of sales-ready leads. With the connectivity of HubSpot and WhatsApp, sales representatives were able to nurture and close deals easily, even with lockdown limits. Hundreds of new kitchens sold over this period proved that with well-planned digital strategy, even in the most unpredictable times, it was possible to still perform better.

What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

LIV Residence

Other Projects

show all

Partner

Award

Partner

Award

Partner

Start Your Growth Journey with NEXA!

Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.