B2B marketing is going through an exciting revival, as new digital tactics increase marketing opportunities for these types of businesses. When it comes to B2B marketing, there are two main objectives: to increase awareness and instill consideration. Awareness comes from sourcing leads and turning your business into an industry leader, while considerations are the keystone for nurturing relationships with prospects and clients.
There are a variety of digital marketing tools that can be used for B2B marketing, all of which increase awareness, instill consideration and deliver results, and Nexa is here to create and implement the ideal B2B marketing strategy for your business.
Nexa has a 15 year track record working with some of the largest global B2B focused businesses, providing Lead Generation, Social Media, Digital Marketing Strategy, Account Based Marketing (ABM) and more. Our experience stems from our work with Microsoft, Intel, Sodexo, Bosch, Invisalign, LG and countless other brands.
One of the most successful strategies for B2B marketing (and by no means the only strategy) is Account Based Marketing (ABM), often described as the fastest, most cost effective way for B2B businesses to generate leads.
To put it simply, ABM is a targeted approach to B2B marketing that involves honing in on key accounts, creating hyper-targeted campaigns that deliver a personalised experience to the companies and businesses that matter most.
ABM takes the best parts of traditional outbound sales which includes the ability to:
ABM also uses the best parts of inbound marketing and marketing automation such as:
By using ABM as part of your B2B marketing efforts, you are able to accurately target your audience which results in greater success.
This kind of marketing garners a high return on investment compared to other marketing activities as it better equips the sales and marketing teams through complete alignment - improving capabilities and increasing revenue.
There are many strategies one can implement for a successful B2B digital marketing campaign, from social media and content marketing through to a fully rounded Account Based Marketing strategy - Nexa will work with you to create the strategy that best suits your goals.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.