There's an art to B2B Marketing

B2B Marketing requires a deep understanding of your business, your products and your services. Every lead is valuable and must be created, nurtured and closed professionally. That's where we can help. Services include Strategy Development, Branding & Website Design, Social Media & Content, Lead Generation, HubSpot CRM Setup & Training, Database Management & Email Campaigns, Marketing automation and Digital Marketing Training

B2B marketing is about showing businesses how your own business can serve their needs. Strategically, B2B marketing aims to increase awareness, encourage consideration, and generate and nurture leads that become clients.

At NEXA, we take time and care to understand your business.  We learn about your products and services and the needs of your clients.  Once immersed, we create detailed marketing and sales funnels that map out the buyer journey, identifying content assets that will help you close more deals, faster.

For many of our clients, NEXA implements the following services:

  • Branding & Website Design
  • Social Media & Content
  • Lead Generation
  • HubSpot CRM Setup & Training
  • Database Management & Email Campaigns
  • Marketing automation processes
  • Digital marketing training for our clients.

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B2B Account Based Marketing by NEXA

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Case Studies

What
our clients say

  • Jeetu Mahtani - HubSpot

    NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago.

    They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space.

    One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

  • Mairead Hanlon - RED MILLS

    It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 

    First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.

    To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

  • Nolte Küchen

    Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

    We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

    We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

  • Rove Hotels

    Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions.

    The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

    Overall we find the team very responsive and senior management actively involved in the process.

  • Toshiba

    When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

    Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

  • LIV Residence

    When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.

    The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

  • Jeetu Mahtani - HubSpot

    NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago.

    They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space.

    One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

  • Mairead Hanlon - RED MILLS

    It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 

    First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.

    To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

  • Nolte Küchen

    Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

    We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

    We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

  • Rove Hotels

    Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions.

    The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

    Overall we find the team very responsive and senior management actively involved in the process.

  • Toshiba

    When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

    Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

  • LIV Residence

    When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.

    The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

Our Partners

HubSpot Diamond Partner
TikTok Partner
Snapchat Partner
Google Partner
Meta Business Partner

Our Awards

MENA Search Awards 2022
MENA Search Awards 2021
MENA Search Awards 2019
MENA Search Awards 2018
MENA Search Awards 2017

Since 2005, NEXA has worked with some of the largest B2B-focused businesses, providing lead generation, social media and overall digital marketing strategy. We approach our clients’ objectives with a clear, focused digital marketing strategy that ensures that your services, industry value, and brand identity will be communicated to your target audience.

When working with NEXA, you work with a team of specialists you can rely on for conceptualisation, implementation, and tracking of digital marketing strategies that drive leads and growth. 

B2B digital marketing and lead genration

Account-based marketing (ABM) is one of the most successful strategies used in B2B digital marketing. Favoured for its ability to produce fast, cost-effective results, ABM focuses on key accounts and develops hyper-targeted campaigns. This provides businesses with a personalised experience based on their specific industry needs. 

ABM takes the best parts of traditional outbound sales, which includes the ability to:

  • Identify highly targeted audiences or key people
  • Reach these audiences
  • Tailor an elevator pitch that is designed to relate to that person on an individual basis
  • Generate a specific outcome from this approach

ABM also uses the best parts of inbound marketing and marketing automation, such as:

  • The development and publishing of high-quality and helpful content
  • The ability to track views and engagement of this content
  • The ability to completely automate further engagement and communication based on this engagement
  • The ability to personalise and tailor communications

B2B and Automation

Implementing automation systems creates a higher level of efficiency for your digital marketing process.

As a Diamond HubSpot Agency, NEXA provides clients with a CRM and platforms that accelerate each step of the lead generation and sales funnel by automating tasks that do not require highly specific attention, leaving your marketing team to work on content and strategy.

Our approach to marketing and sales is holistic, incorporating HubSpot's widely-used flywheel framework and place significant importance on customer feedback through methods such as Net Promoter Scoring (NPS) to drive overall business growth.

flywheel-inbound-method-lifecycles
business growth simplified

Free Business Growth Guide

Economies, companies, and the world at large have witnessed massive changes over the last three years.

It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.

The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.

Put your business ahead with a copy of this valuable, free resource.

Download E-guide
NEXA-Business-Growth-ebook-2023
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Our Offices

Nexa HEAD Office

Office 1205, Grosvenor Business Tower,
P.O. Box: 123439,
Tecom, Dubai,  UAE

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

Nexa UK Ltd.

Peter House, Oxford Street,
Manchester, M1 5AN
UK

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York
USA

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa AUSTRALIA Office

Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134

CONTACT DETAILS

Tel: +61 412 464 707

Email: support@digitalnexa.com

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