Social Media Influencers are having an increasingly bigger impact on the success of a company's social media activities - and with great reason too. Influencers are today, in many cases, the modern day celebrity with a loyal following of fans interested in their stories, opinions and day to day activities. In fact, many influencers have a higher following on the mainstream social media platforms than some of the most famous celebrities in the world.
Social Media Influencers generally have a core social media platform of choice, which is often YouTube, Instagram, Snapchat or Twitter. In addition to this, it's not uncommon for influencers to cross-market their personal brand to other platforms and by doing so can often have a slightly different follower base because of this.
Unlike celebrity endorsements, which tend to be reserved for large brands, social media influencer marketing can work for literally any type or size of business. What matters is that your brand has a story to be told and a target audience base that can be reached. If you have these ingredients in place, a social media agency with a network of influencers can easily target the right type of personality to help you prmote your brand and brand stories.
As technology has evolved, the need for a organisation's sales and marketing processes to be aligned has never been greater.
Now in it's Second Edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 Step Guide for businesses to implement.
Over 5,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.