Digital Marketing Strategy Creation

What is a Digital Marketing Strategy?

Our approach to creating a Digital Marketing & Sales strategy is highly strategic and encompasses 5 distinct areas of rollout.  The 5 stages are:

• Initial Immersion and Workshops
• Industry and Competitor Audit & Benchmarking
• Strategy Development
• Implementation Plan
• KPI Creation, Reporting and Review

Each aspect of our strategy will be aligned to a customised marketing and sales funnel that looks at your customer journey all the way from top of the funnel aspects such as brand awareness and messaging through to key bottom of funnel influencers such as nurturing and closing content.  In addition to this we'll help your company to understand important data points at each stage to drive efficiency during lead generation and sales processes.

A Digital Marketing Strategy incorporates a variety of marketing tactics and tools including:

• Content Marketing: In order to be found online you need to create relevant, helpful and well optimised content, from website blogs to social media posts and videos. Content marketing involves the creating and distributing of online materials such as the aforementioned and does not explicitly promote your business, rather it is intended to stimulate interest in your offerings and establish your business as an industry thought leader - building trust with your audience and helping you rise up the search engine ranks. A digital marketing strategy will consider the type of content you want and need to create. Most marketing strategies rely on a primary content type that is usually published on a businesses main site and from here, it will be repurposed and shared across online platforms including email marketing campaigns, social media and more. 

• Social Media Marketing: Social media marketing refers to the use of social media platforms such as Facebook, TikTok, LinkedIn and Instagram to promote your website, product, service or business. There are a variety of ways to use social media to engage and reach your audience, from organic posts, to social media paid advertisements designed to reach your exact target audience and convert them into leads. Social media offers a way to engage and communicate with your audience in real time and allows you to establish trusted relationships and keep your brand top of mind at all times.

• Search Engine Marketing: Search engine marketing refers to getting your website to rank in the search engine result pages for terms and keywords relevant to your business offerings. There are a variety of SEM tactics that businesses can use to get their website ranking including search engine optimization which is a tactic for long-term results and Pay-Per-Click marketing which helps to gain leads in a short amount of time.

• Email Marketing: Thanks to personalisation and advanced segmentation, email marketing is on the rise. This is a great tactic for brand awareness, lead nurturing and customer retention. It is by understanding data, and tracking email campaigns that you are able to understand the buyer's journey and create campaigns that convert leads into loyal, paying customers. 

• Lead Generation:  If your business requires a predictable flow of qualified sales leads for your sales team to work on, digital marketing can provide this.  If regular lead generation is important for your business, NEXA can produce Marketing Qualified Leads (MQLs) - those generated from enquiry forms on your website or through social media platforms such as LinkedIn or better qualified Sales Qualified Leads (SQLs) that have been generated through a combination of marketing activities and campaigns but and personal telesales / telemarketing.  These leads are sales-ready by nature, meaning your team won't need to spend time prospecting or nurturing and instead can focus on creating proposals and closing deals.

The above are just a few tools and tactics used to create streamlined and effective digital marketing strategies for the businesses we work with. 

What NEXA can do for you

At NEXA, we will work with your team to identify the opportunities available to your business.  We'll also take time to understand potential challenges and provide solutions to overcome these.  

Speak to our team of digital consultants and start your strategic digital marketing journey today.