Creating a Digital Marketing Strategy for your Business

What is a Digital Marketing Strategy?

Digital marketing is a form of marketing that uses the internet and online platforms to promote a business, product and services. At its highest level, digital marketing refers to advertising that is delivered through a variety of channels including search engines, websites, email, social media and mobile apps. Using these online tactics and channels, digital marketing works to reach a highly targeted audience and convert leads into loyal customers.

What makes digital marketing stand out from its traditional counterparts is that it can be accurately measured  and amended in real time to ensure the best possible result from every campaign. 

Digital Marketing Strategy incorporates a variety of marketing tactics and tools including:

• Content Marketing: In order to be found online you need to create relevant, helpful and well optimised content, from website blogs to social media posts and videos. Content marketing involves the creating and distributing of online materials such as the aforementioned and does not explicitly promote your business, rather it is intended to stimulate interest in your offerings and establish your business as an industry thought leader - building trust with your audience and helping you rise up the search engine ranks. A digital marketing strategy will consider the type of content you want and need to create. Most marketing strategies rely on a primary content type that is usually published on a businesses main site and from here, it will be repurposed and shared across online platforms including email marketing campaigns, social media and more. 

• Social Media Marketing: Social media marketing refers to the use of social media platforms such as Facebook, TikTok, LinkedIn and Instagram to promote your website, product, service or business. There are a variety of ways to use social media to engage and reach your audience, from organic posts, to social media paid advertisements designed to reach your exact target audience and convert them into leads. Social media offers a way to engage and communicate with your audience in real time and allows you to establish trusted relationships and keep your brand top of mind at all times.

• Search Engine Marketing: Search engine marketing refers to getting your website to rank in the search engine result pages for terms and keywords relevant to your business offerings. There are a variety of SEM tactics that businesses can use to get their website ranking including search engine optimization which is a tactic for long-term results and Pay-Per-Click marketing which helps to gain leads in a short amount of time.

• Email Marketing: Thanks to personalisation and advanced segmentation, email marketing is on the rise. This is a great tactic for brand awareness, lead nurturing and customer retention. It is by understanding data, and tracking email campaigns that you are able to understand the buyer's journey and create campaigns that convert leads into loyal, paying customers. 

• Lead Generation:  If your business requires a predictable flow of qualified sales leads for your sales team to work on, digital marketing can provide this.  If regular lead generation is important for your business, Nexa can produce Marketing Qualified Leads (MQLs) - those generated from enquiry forms on your website or through social media platforms such as LinkedIn or better qualified Sales Qualified Leads (SQLs) that have been generated through a combination of marketing activities and campaigns but and personal telesales / telemarketing.  These leads are sales-ready by nature, meaning your team won't need to spend time prospecting or nurturing and instead can focus on creating proposals and closing deals.

The above are just a few tools and tactics used to create streamlined and effective digital marketing strategies. 

What we can do for you

At Nexa, we are able to work with you to understand your business goals and objectives and create long-lasting digital marketing strategies to ensure continued business growth. 

Speak to our team of digital consultants to start your strategic digital marketing journey.