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Digital Marketing Strategy Creation
Winner of
BEST INTEGRATED DIGITAL MARKETING CAMPAIGN
2017, 2018, 2019 & 2022
MENA Search Awards
Great digital marketing results don't happen by accident
Strategy should be at the heart of every digital marketing activation. Without it opportunities and investment can be wasted.
Businesses have many digital platforms and tools at their disposal today, all of which cost time and money to implement and manage. Knowing which of these options is best for your unique objectives is vital so that you don’t misplace your resources. A sound digital marketing strategy prevents just that and ensures you get the best use of the tools and methods your business needs.
Since 2005, NEXA’s team of marketing and sales specialists have worked with clients to create tailored strategies that achieve measurable results. Through immersive, in-depth sessions and workshops, we look at all aspects of your business to identify executable opportunities that align with your growth objectives.
Our approach is designed for both established businesses and funded startups, big or small, creating your strategy around messaging, content, social media, lead generation, data capture, lead nurturing, and how your business can utilise CRM.
We implement a rollout process that can be divided into five areas, which include the initial immersion and workshop phase, followed by industry and competitor auditing and analysis. From here, we design your specific strategy, your implementation plan, and, lastly, develop KPIs, reports, and reviews.
19
Year History
5
Global Locations
300+
Active Clients
2%
Top 2% of HubSpot Partners Globally
100+
In-house Digital Marketing Specialists
Integrated digital strategy
NEXA takes a fully integrated approach to marketing and sales strategy, encompassing all aspects of brand awareness and lead generation and management, as well as customer feedback and referral rates.
Done with all of these elements in check, your business will maximise its revenue opportunities.
NEXA's 4-Stage Strategy Development Process
Strategy Development
At NEXA, we invest significant resources into marketing disciplines across all avenues. For every strategy we create, we ensure that an extensive, detailed, and implementable plan is produced for our clients.
Our aim is to design digital marketing strategies that are easy to execute, and generate consistent, measurable results.
Case Studies
What
our clients say
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Jeetu Mahtani - HubSpot
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago.
They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space.
One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
-
Mairead Hanlon - RED MILLS
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
-
Nolte Küchen
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
-
Rove Hotels
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions.
The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
-
Toshiba
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
-
LIV Residence
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
-
Jeetu Mahtani - HubSpot
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago.
They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space.
One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
-
Mairead Hanlon - RED MILLS
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
-
Nolte Küchen
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
-
Rove Hotels
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions.
The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
-
Toshiba
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
-
LIV Residence
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
What is a Digital Marketing Strategy?
Our approach to creating a Digital Marketing & Sales strategy is highly strategic and encompasses 5 distinct areas of rollout. The 5 stages are:
- Initial Immersion and Workshops
- Industry and Competitor Audit & Benchmarking
- Strategy Development
- Implementation Plan
- KPI Creation, Reporting and Review
Each aspect of our strategy will be aligned to a customised marketing and sales funnel that looks at your customer journey all the way from top of the funnel aspects such as brand awareness and messaging through to key bottom of funnel influencers such as nurturing and closing content. In addition to this we'll help your company to understand important data points at each stage to drive efficiency during lead generation and sales processes.
A Digital Marketing Strategy incorporates a variety of marketing tactics and tools including:
- Content Marketing: In order to be found online you need to create relevant, helpful and well optimised content, from website blogs to social media posts and videos. Content marketing involves the creating and distributing of online materials such as the aforementioned and does not explicitly promote your business, rather it is intended to stimulate interest in your offerings and establish your business as an industry thought leader - building trust with your audience and helping you rise up the search engine ranks. A digital marketing strategy will consider the type of content you want and need to create. Most marketing strategies rely on a primary content type that is usually published on a businesses main site and from here, it will be repurposed and shared across online platforms including email marketing campaigns, social media and more.
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Social Media Marketing: Social media marketing refers to the use of social media platforms such as Facebook, TikTok, LinkedIn and Instagram to promote your website, product, service or business. There are a variety of ways to use social media to engage and reach your audience, from organic posts, to social media paid advertisements designed to reach your exact target audience and convert them into leads. Social media offers a way to engage and communicate with your audience in real time and allows you to establish trusted relationships and keep your brand top of mind at all times.
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Search Engine Marketing: Search engine marketing refers to getting your website to rank in the search engine result pages for terms and keywords relevant to your business offerings. There are a variety of SEM tactics that businesses can use to get their website ranking including search engine optimization which is a tactic for long-term results and Pay-Per-Click marketing which helps to gain leads in a short amount of time.
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Email Marketing: Thanks to personalisation and advanced segmentation, email marketing is on the rise. This is a great tactic for brand awareness, lead nurturing and customer retention. It is by understanding data, and tracking email campaigns that you are able to understand the buyer's journey and create campaigns that convert leads into loyal, paying customers.
- Lead Generation: If your business requires a predictable flow of qualified sales leads for your sales team to work on, digital marketing can provide this. If regular lead generation is important for your business, NEXA can produce Marketing Qualified Leads (MQLs) - those generated from enquiry forms on your website or through social media platforms such as LinkedIn or better qualified Sales Qualified Leads (SQLs) that have been generated through a combination of marketing activities and campaigns but and personal telesales / telemarketing. These leads are sales-ready by nature, meaning your team won't need to spend time prospecting or nurturing and instead can focus on creating proposals and closing deals.
The above are just a few tools and tactics used to create streamlined and effective digital marketing strategies for the businesses we work with.
What NEXA can do for you
At NEXA, we will work with your team to identify the opportunities available to your business. We'll also take time to understand potential challenges and provide solutions to overcome these.
Speak to our team of digital consultants and start your strategic digital marketing journey today.
What makes up a digital marketing strategy?
Content Marketing: To be visible online you need to create relevant, helpful and well-optimised content in the form of website blogs or social media posts and videos. This content is intended to stimulate interest in your offerings and establish your business as an industry thought leader. Our digital marketing strategies consider the type of content you want and need to create in order to reach your exact target audience.
Social Media Marketing: Facebook, TikTok, LinkedIn and Instagram are all platforms to utilise when marketing your business. There are a variety of ways to use social media, from posts and reels, to paid social media ads. Done correctly, social media can be used to reach your exact target audience and convert them into leads.
Search Engine Marketing: SEM strategies aim to make your website rank highly in search engine results for terms and keywords relevant to your business. NEXA can assist businesses with implementing various methods to get their website ranking, including search engine optimization and pay-per-click marketing.
Email Marketing: Thanks to personalisation and advanced segmentation using CRM technology like HubSpot, email marketing is on the rise. This is a great tactic for brand awareness, lead nurturing and customer retention. This approach allows you to collect and analyse data and track email campaigns. Our team has implemented HubSpot CRM platforms for countless businesses in order to utilise these possibilities. Email marketing strategies allow you to understand the buyer's journey and create campaigns that convert leads into loyal, paying customers.
Lead Generation: A strong digital marketing strategy can provide your business with a predictable flow of qualified sales leads. NEXA will assist you in producing Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) with a successful lead-generation process in place, as part of your business’s overall digital marketing strategy.
We have extensive experience in the following industries
Free Business Growth Guide
Economies, companies, and the world at large have witnessed massive changes over the last three years.
It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.
Put your business ahead with a copy of this valuable, free resource.
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Our Offices
Nexa HEAD Office
Office 1205, Grosvenor Business Tower,
P.O. Box: 123439,
Tecom, Dubai, UAE
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com