Digital Marketing Strategy Creation
Winner of Best Integrated digital marketing campaign
2017, 2018, 2019 & 2022
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Great Digital Marketing Results don't happen by Accident
Strategy should be at the heart of every digital marketing activation. Without it opportunities and investment can be wasted. Businesses have many digital platforms and tools at their disposal today, all of which cost time and money to implement and manage. Knowing which of these options is best for your unique objectives is vital so that you don’t misplace your resources. A sound digital marketing strategy prevents just that and ensures you get the best use of the tools and methods your business needs.Since 2005, NEXA’s team of marketing and sales specialists have worked with clients to create tailored strategies that achieve measurable results. Through immersive, in-depth sessions and workshops, we look at all aspects of your business to identify executable opportunities that align with your growth objectives.
Our approach is designed for both established businesses and funded startups, big or small, creating your strategy around messaging, content, social media, lead generation, data capture, lead nurturing, and how your business can utilise CRM.
We implement a rollout process that can be divided into five areas, which include the initial immersion and workshop phase, followed by industry and competitor auditing and analysis. From here, we design your specific strategy, your implementation plan, and, lastly, develop KPIs, reports, and reviews.





Integrated Digital Strategy
NEXA takes a fully integrated approach to marketing and sales strategy, encompassing all aspects of brand awareness and lead generation and management, as well as customer feedback and referral rates.
Done with all of these elements in check, your business will maximise its revenue opportunities.

NEXA's 4-Stage Strategy Development Process





Strategy Development
At NEXA, we invest significant resources into marketing disciplines across all avenues. For every strategy we create, we ensure that an extensive, detailed, and implementable plan is produced for our clients.
Our aim is to design digital marketing strategies that are easy to execute, and generate consistent, measurable results.
What makes up a Digital Marketing Strategy?
Content Marketing: To be visible online you need to create relevant, helpful and well-optimised content in the form of website blogs or social media posts and videos. This content is intended to stimulate interest in your offerings and establish your business as an industry thought leader. Our digital marketing strategies consider the type of content you want and need to create in order to reach your exact target audience.
Social Media Marketing: Facebook, TikTok, LinkedIn and Instagram are all platforms to utilise when marketing your business. There are a variety of ways to use social media, from posts and reels, to paid social media ads. Done correctly, social media can be used to reach your exact target audience and convert them into leads.
Email Marketing: Thanks to personalisation and advanced segmentation using CRM technology like HubSpot, email marketing is on the rise. This is a great tactic for brand awareness, lead nurturing and customer retention. This approach allows you to collect and analyse data and track email campaigns. Our team has implemented HubSpot CRM platforms for countless businesses in order to utilise these possibilities. Email marketing strategies allow you to understand the buyer's journey and create campaigns that convert leads into loyal, paying customers.
Search Engine Marketing: SEM strategies aim to make your website rank highly in search engine results for terms and keywords relevant to your business. NEXA can assist businesses with implementing various methods to get their website ranking, including search engine optimization and pay-per-click marketing.
Lead Generation: A strong digital marketing strategy can provide your business with a predictable flow of qualified sales leads. NEXA will assist you in producing Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) with a successful lead-generation process in place, as part of your business’s overall digital marketing strategy.
Frequently Asked Question
1. How can a social media agency in Dubai help my business?
A social media marketing agency manages a business’s social media. They plan, create, and share content using tools and techniques that save you time and result in more returns. The agency will focus on reaching your audience in Dubai and beyond, building connections with them and showcasing the best of your brand.
2. Why is social media marketing important?
Social media has proven to be one of the most important elements of digital marketing. It provides businesses with a great platform for marketing and sales. By engaging with your audience through social media, you can reach your audience directly and interact with them, building online communities in the process.
3. What should I look for in a media companies in Dubai?
There are a number of factors to consider when looking for a media company. Verify that the company is professional and distinguished. They should be able to understand their clients deeply and work with them as partners. Be sure that they can demonstrate their experience and have the necessary tools to create standout campaigns and manage your social media efficiently.
4. What do social media marketing packages in Dubai include?
Social media packages in Dubai should cover all of your business’s needs, from strategy and conceptualisation to content creation, delivery, and community management. The campaigns and posts should represent a clear brand identity. Other social media services include target market research, optimisation, content calendar planning, and reporting.
5. How will social media advertising benefit my business?
Advertising on social media offers businesses highly effective ways of reaching their audiences with precise targeting. It is flexible, affordable, and dynamic. It is one of the best avenues for advertising online. It can benefit your business in many ways, from growing your online community to generating traffic and closing deals.
6. Why should I work with a social media marketing agency in Dubai?
Social media marketing is crucial for markets all over the world, including Dubai, a digital-first city. Agencies based in Dubai have the expertise and are the early adopters of new trends and technologies. These agencies offer all-inclusive packages that are designed to grow your business, whether it's within the region or beyond.
7. What are the benefits of social media marketing in Dubai?
Dubai is a digital-first city, with high rates of social media usage, and people expect brands to use these channels to build relationships with them. Marketing via social media is beneficial as it increases your brand awareness and allows you to reach audeinces with precision. It is a cost-effective way to generate leads and traffic, infleunce brand perceptions, build authority and trust, as well as provide customer service.
What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We have extensive experience in the following industries
Business growth simplified
Free Business Growth Guide
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It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.
Put your business ahead with a copy of this valuable, free resource.

Start Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com