The term 'content is king' is frequently used in the digital marketing world. Understanding the importance of high-quality content for your website cannot be underestimated.
Content is every customer-facing piece of information that lives on your website, including all of the text, images and videos.
Content marketing is multifaceted, with several different roles required. Content creators often specialize in terms of their medium, whether that be visual storytellers or wordsmiths. To create content that reaps in all of the benefits of this media, you will need strategists, producers, editors and designers.
These diverse skills are high skilled roles. Beyond the capabilities needed, there is often a level of research required to understand your brand and its audience fully.
When working with an agency like Nexa, you can rely on our in-house team of experts, so you get all of the necessary content without having to worry about managing these various roleplayers.
Content marketing is the cornerstone of your brand's communication with its audiences. It, therefore, has the power to create interest, desire and action. It applies to all touchpoints with your customers, from emails to websites and social media.
The level of diversity in terms of getting your message across can prove to be highly beneficial and form part of an integrated marketing mix.
Content can be created for web pages, eBooks, webinars, videos, podcasts, infographics, case studies, animations, slides, listicles, quizzes and digital magazines.
Content is a long term investment for businesses, as it not only satisfies customer needs of the now but appeals to search engines over time. Content can, therefore, be created to suit paid advertising, or growing your organic reach among your audience.
The key is cracking the code of the what, where, when, who, why and how of all things content. Working with us at Nexa will provide you with just that and so much more.
Nexa has an in-house team of content creators including copywriters, photographers, videographers and filmmakers who work together to bring your website and business to life.
Whatever your content requirements, speak to us today.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.