Healthcare marketing refers to putting together marketing strategies for insurers, healthcare providers, advocacy groups and suppliers within the healthcare industry, and these strategies are created with the goal of attracting new patients, increasing awareness and providing communities with valuable advice.
Nexa has been providing expert healthcare marketing services to a variety of international and domestic clients for over a decade, and we fully understand the intricacies and specificity of marketing for such a complex industry.
From comprehensive and informative content to social media marketing and lead generation, we are here to create professional marketing strategies to get your business or organisation to your target audience.
Healthcare marketing services need to be strategic in their implementation to ensure campaigns reach the correct audience in the correct way.
There are a variety of marketing tools that can be used to ensure the best possible results for organisations and businesses in the healthcare space. We offer a full integrated marketing strategy for healthcare businesses that encompass some or all of the services below:
Website Design and Development
The success of any business, especially in the healthcare industry, depends heavily on the quality of a website, as this is usually the first point of contact between an organisation and its consumer.
If your organisation has a website that functions well, provides relevant information, ranks in search engine results, and has a professional look and feel, the more chance of converting a user into a client. A professional site builds trust, and any business within the healthcare industry needs to focus on building and maintaining trust.
Content Marketing & Lead Generation
Offering educational content is the best way to attract new patients or customers to your healthcare organisation or practice.
Marketing is no longer about pop up adverts and pretty headers - marketing needs to focus on the user and healthcare related businesses need to provide their audience with informative and beneficial information to build trust.
From helpful blogs and long form articles to educational e-books and e-guides, there are a variety of content marketing paths you can take to reach your audience and get your message across effectively.
Today's consumer is online and is present on a variety of channels, and with this in mind, healthcare organisations should be available and marketing through these various channels.
From social media platforms and email marketing to prominent display on reputable healthcare websites, your healthcare brand needs to be present and consistently engaging with the consumer.
Social Media Marketing
The primary goal for content that a healthcare organisation is creating through social platforms is to build trust and confidence in the business by offering insights and knowledge and helpful tips in a non-technical, easily digestible way. From testimonials and informative videos to doctor profiles and FAQs, social media content for healthcare professionals is a great way to build a community and convert prospects into clients.
These are just a few digital marketing tactics that one can use for healthcare marketing.
As experts in this industry, we offer fully rounded digital marketing solutions, from Search Engine Optimisation for your website through to lead generation, the Nexa team is here to get your healthcare business to your target audience.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.