Social Media Marketing is ever-changing. It's therefore important for your business to keep up to date with the latest developments, technologies and of course, opportunities available when it comes to marketing your business on platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn or Pinterest. As with many things online, those who take advantage of online marketing opportunities before others, usually have the greatest success with the least amount of cost incurred. Social Media Marketing is no different.
Platforms such as Facebook, Instagram and Twitter now filter the content that is shared by brands. This means that most users no longer see the content being shared even if they are following the brand or page on the social media platform. This leaves most businesses with no other option than to consider advertising their content in order to reach their desired target audience.
But this isn't necessarily a bad thing. Imagine having access to almost all of the data that companies such as Facebook have in order to target potential customers for your business. With Social Media Advertising, this is exactly what you have!
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.