Social Media Marketing is ever-changing. It's therefore important for your business to keep up to date with the latest developments, technologies and of course, opportunities available when it comes to marketing your business on platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn or Pinterest. As with many things online, those who take advantage of online marketing opportunities before others, usually have the greatest success with the least amount of cost incurred. Social Media Marketing is no different.
Platforms such as Facebook, Instagram and Twitter now filter the content that is shared by brands. This means that most users no longer see the content being shared even if they are following the brand or page on the social media platform. This leaves most businesses with no other option than to consider advertising their content in order to reach their desired target audience.
But this isn't necessarily a bad thing. Imagine having access to almost all of the data that companies such as Facebook have in order to target potential customers for your business. With Social Media Advertising, this is exactly what you have!
Social Media Marketing (SMM) is ever-changing. It's therefore crucial for your business to keep up to date with the latest trends, developments, technologies and opportunities available. It includes both organic and paid advertising.
Social media platforms form part of all well balanced digital marketing strategies. This encourages trust and optimal ways to boost your business's exposure. Social media continues to become more business-friendly, with increasing opportunities for online shopping.
There are several social media platforms to choose from, and deciding on which ones to use can be just as important as how to use them. The top platforms include Facebook, Instagram, LinkedIn, YouTube, TikTok and Snapchat.
SMM includes research, strategy development, content creation, distribution, community management and reporting. With each platform having specific needs, it is clear to see that social media is a full-time job for a brand.
Many platforms encourage ads, with small starting costs required, targeted audience suggestions and flexible options throughout the campaign. An agency can help you to develop the campaigns and content, as well as define the standard options more acutely.
The content which is shared on these platforms needs to be planned out according to a content calendar. There are systems which can automate these processes for you to improve your productivity. What your audiences seek above all else is value.
To communicate valuable content, there needs to be a concerted effort to create high-quality content. Whether it is helpful, informative or promotional, the intent needs to be clear and the execution flawless. This is where an agency can provide a significant advantage since they can provide you with visual, auditory and textual content.
Since social media is by and large a visual experience, aesthetics also play an essential role. Social media marketers are required to have an eye for design, curating the brand's values, look and feel and translating that via their social media channels.
Nexa has experience working with a variety of brands on successful campaigns. From content ideation to development and management, we are your fully integrated creative agency, ready to take your social media to the next level.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.