Social Media Marketing is ever-changing. It's therefore important for your business to keep up to date with the latest developments, technologies and of course, opportunities available when it comes to marketing your business on platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn or Pinterest. As with many things online, those who take advantage of online marketing opportunities before others, usually have the greatest success with the least amount of cost incurred. Social Media Marketing is no different.
Platforms such as Facebook, Instagram and Twitter now filter the content that is shared by brands. This means that most users no longer see the content being shared even if they are following the brand or page on the social media platform. This leaves most businesses with no other option than to consider advertising their content in order to reach their desired target audience.
But this isn't necessarily a bad thing. Imagine having access to almost all of the data that companies such as Facebook have in order to target potential customers for your business. With Social Media Advertising, this is exactly what you have!
In an ever-competitive and expanding market place, cutting through the noise and reaching your target audience has become more and more difficult.
While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
If your business is growth focused in 2020, learn how you can adopt a business strategy that helps you penetrate your target market more effectively and efficiently.
Now in it's Fourth Edition, this free, annual e-book not only highlights the needs of today’s customer but also helps businesses understand what the biggest drivers of business growth will be in 2020.