Social Media is playing an increasingly important role in the marketing of events such as conferences, exhibitions, concerts, product launches and any other event-driven activation.
Social Media actively supports the pre-event awareness stage, in / during event and post-event marketing activities. A well-planned and executed social media strategy for events can often be the difference between a moderately successful event and one that reaches and engages attendees and a wider audience of future attendees.
In an ever-competitive and expanding market place, cutting through the noise and reaching your target audience has become more and more difficult.
While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
If your business is growth focused in 2020, learn how you can adopt a business strategy that helps you penetrate your target market more effectively and efficiently.
Now in it's Fourth Edition, this free, annual e-book not only highlights the needs of today’s customer but also helps businesses understand what the biggest drivers of business growth will be in 2020.