Cost Per Lead Marketing Services

What is Cost-Per-Lead Marketing?

Cost-Per-Lead, also known as CPL, is a digital marketing pricing model in which businesses pay a pre-established price for every lead generated. CPL is a popular pricing model for e-commerce businesses and businesses that sell subscription based services or products of a high value.

What is Cost-Per-Lead Marketing

Cost-Per-Lead, also known as CPL, is a digital marketing pricing model in which businesses pay a pre-established price for every lead generated. CPL is a popular pricing model for e-commerce businesses and businesses that sell subscription based services or products of a high value.

The CPL pricing model is also usually used by brand marketers who are looking to build a lead database, newsletter list, rewards program or customer acquisition program. Many companies use CPL marketing in order to connect with high-value leads and customers who are likely to recommend the business to others who share the same interests.

The Difference between Cost-Per-Lead and Fixed Cost Lead Generation

Most agencies charge a flat or fixed fee for lead generation services irrespective of the number of leads generated.  While this works well for businesses when campaigns over-exceed targets, this creates a degree of risk.  With CPL, businesses have the opportunity to pay a premium to guarantee a specific number of leads based on a model where leads are qualified into genuine prospective clients before being deemed a 'approved lead'.

How it Works

CPL is about generating campaigns that are designed to attract and engage high quality and highly targeted leads. Potential clients will show interest in your business by taking a specific action or “opting in”, as opposed to merely basing this on an impression. With this model in mind, CPL leads are more likely to convert into clients and become repeat customers. 

Ecommerce and online business use CPL campaigns with display advertising or affiliate advertising. This is when a user clicks on an advert, and is sent to the business website. On the site the user is directed to “opt-in” to the marketing campaign activity - be it filling out a lead form in order to download an e-book or to gain a discount code etc. If the user opts in to this - they will be viewed as a lead and a lead will be created for the business. This is just one example of lead generation for CPL marketing and there are variants based on your specific business and goals. 

The Benefits of Cost-Per-Lead Marketing:

• Helps you maximise your lead generation and marketing budget
• Helps you set a goal for your campaigns and lead generation efforts
• It helps you produce a more effective campaign as it is designed to attract, engage and delight only high quality leads
• Nexa will utilise our telesales business to qualify marketing generated leads into genuine sales opportunities.

At Nexa, we are dedicated to providing our clients with only the highest quality leads to ensure the greatest return on investment.