Lead generation is the lifeblood of any business, and we provide a variety of lead generation services and tactics to help all businesses. We also offer a Cost Per Lead Marketing service that is available to companies within specific industries who understand the true value of a qualified sales lead.
If your business qualifies for this service, our team will work closely with your key executives in order to understand and clearly define your target customer audience and create a lead generation strategy that will be executed by our team. There will be a pre-agreed cost per lead fee, which will allow you to continuously manage and measure performance and give you the ability of scaling up during slow business periods and scaling down when you're at full capacity.
Cost per Lead Marketing offers companies a virtually risk-free approach to growing your business.
Cost-Per-Lead, also known as CPL, is a digital marketing pricing model in which businesses pay a pre-established price for every lead generated. CPL is a popular pricing model for e-commerce businesses and businesses that sell subscription based services or products of a high value.
Cost-Per-Lead, also known as CPL, is a digital marketing pricing model in which businesses pay a pre-established price for every lead generated. CPL is a popular pricing model for e-commerce businesses and businesses that sell subscription based services or products of a high value.
The CPL pricing model is also usually used by brand marketers who are looking to build a lead database, newsletter list, rewards program or customer acquisition program. Many companies use CPL marketing in order to connect with high-value leads and customers who are likely to recommend the business to others who share the same interests.
Most agencies charge a flat or fixed fee for lead generation services irrespective of the number of leads generated. While this works well for businesses when campaigns over-exceed targets, this creates a degree of risk. With CPL, businesses have the opportunity to pay a premium to guarantee a specific number of leads based on a model where leads are qualified into genuine prospective clients before being deemed a 'approved lead'.
CPL is about generating campaigns that are designed to attract and engage high quality and highly targeted leads. Potential clients will show interest in your business by taking a specific action or “opting in”, as opposed to merely basing this on an impression. With this model in mind, CPL leads are more likely to convert into clients and become repeat customers.
Ecommerce and online business use CPL campaigns with display advertising or affiliate advertising. This is when a user clicks on an advert, and is sent to the business website. On the site the user is directed to “opt-in” to the marketing campaign activity - be it filling out a lead form in order to download an e-book or to gain a discount code etc. If the user opts in to this - they will be viewed as a lead and a lead will be created for the business. This is just one example of lead generation for CPL marketing and there are variants based on your specific business and goals.
At Nexa, we are dedicated to providing our clients with only the highest quality leads to ensure the greatest return on investment.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.
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