Elevate Your Business with Consultancy Rooted in Data-Driven Strategies, Backed by Psychology, and Refined by Agency Experience
About Us
With a wealth of experience in Digital Marketing Strategy, Go-to-Market Strategy, Internal Branding Consultancy, Strategic Market Studies, Campaign Strategy, and Content Strategy, we are uniquely positioned to offer comprehensive and customized guidance. Our approach combines innovative thinking, deep industry knowledge, and a commitment to achieving measurable results.
Partner with us to transform your marketing endeavors into impactful business outcomes.








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Digital Marketing Strategy
Our approach involves a deep understanding of your brand, market, and objectives, enabling us to craft bespoke strategies that resonate with your target audience. We focus on leveraging the latest digital tools and analytics to create a comprehensive plan that encompasses various digital channels. Our goal is to drive meaningful engagement, enhance your online presence, and deliver measurable results that contribute to the growth and success of your business.
Let us guide your digital journey with our expert strategy formulation

Go to Market Strategy
We begin by conducting in-depth market research, analyzing competition, and identifying key opportunities. Our approach includes comprehensive market segmentation, pricing strategies, distribution channel selection, and marketing plans to ensure a successful market entry. With our GTM strategies, you can confidently introduce your offerings to the right audience, optimize revenue generation, and establish a strong market presence.
Let us be your trusted partner in devising winning GTM strategies

Internal Branding Consultancy
Our approach involves psychology-backed insights, employee engagement programs, and strategic communication. The result? A cohesive and motivated team that not only understands your brand but lives and breathes it. Transform your internal culture to reflect your brand's essence and drive business success. Collaborate with us to unlock the full potential of your internal branding.

Strategic Market Studies
Our team goes beyond surface-level data to provide you with actionable recommendations. Whether you are exploring new markets, assessing market potential, or fine-tuning your existing strategies, our in-depth studies are your roadmap to success. Gain a competitive edge and make confident business decisions with the strategic market studies

Campaign Strategy
We start by defining clear objectives and target demographics, ensuring that every campaign is aligned with your business goals. From conceptualization to execution, we meticulously plan and execute campaigns across various channels, optimizing every step of the way. With our Campaign Strategy service, you can create memorable, results-driven campaigns that leave a lasting impression on your audience and boost your brand's visibility and impact.
Let's collaborate to bring your campaigns to life.
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Content Strategy
From blog posts to social media content, we guide you in creating content that not only informs but also captivates. Our approach includes content calendars, SEO optimization, and performance tracking to ensure your content strategy is a success. Elevate your brand's online presence with strategic content that tells your story effectively.
Let's work together to craft a winning content strategy.
Our Methodology: The Cognition Brain

The Cognition Scientific Board


Psychologist
Dr. Peter Hughes
Peter gained a PhD from Warwick University. He is a member of the British Psychological Society and the Society of Authors. He specialises in the commercial application of psychology.
He has featured in more than 40 television programmes and documentaries including programmes for the BBC on the psychology of brands. His last book, on how to defy the odds in life and business, is shortlisted for Business Book of the Year. His next book, on the history, philosophy and psychology of power, is due to be published on 7 September 2021.
Peter has also worked with many high profile actors and performers and helped them recover from addictive and compulsive behaviour.


Behavioural Scientist
Dr. Carl Senior
Carl did his PhD at the University of London. He is a Fellow of the British Psychological Society and a Visiting Professor at the Laboratory of Brain & Cognition at the National Institutes of Health, Bethesda, USA.
He specialises in the understanding of non-verbal behaviour and the skills, traits, and motives associated with social dominance, power and leadership.
He is the Associate Editor for a number of Journals including Cognitive Neuroscience and The Leadership Quarterly.
Carl has published 112 papers in peer reviewed journals and contributed chapters to several books.
In the field of Organisational Psychology, he was one of the first to develop a framework for applying the nominal group technique (NGT) to understanding mechanisms for organisational change in focus groups.


Neuroscientist
Georgia Alexandrou
Georgia has received her bachelor’s in Psychology from the University of Cyprus. Before enrolling for a PhD degree, Georgia received her Master’s degree in Psychological Research Methods from the University of Stirling. Georgia completed her PhD in Sports Neuroscience at the University of Stirling, with a focus of understanding elite sporting behaviour in real-world settings. Prior to
the start of her PhD, Georgia had the opportunity to work with leading experts in the domain of memory and recognition of faces and EEG leading to a publication in Neuropsychologia, an international Journal dedicated to publications regarding human cognition and behaviour from a neuroscience perspective. Her interests lie within Cognitive Neuroscience and EEG and she specialises in the use of the electroencephalography technique in real world environments. She was awarded a PECRE (Postgraduate and Early Career Researcher Exchanges) award from SINAPSE to develop collaborations with academic research institutions in Italy.


Computer Scientist & Software Engineer
Dr. Sylvia Wong
She is a Senior Fellow of the Higher Education Academy (HEA) and is passionate about educating next generation Software Engineers.


Psychologist & Cognitive Neuroscientist
Prof. Adrian Burgess
Adrian completed his PhD at the University of London.
He is an Associate Fellow of the British Psychological Society and a Member of the Mathematical, Statistical and Computing Special Interest Group.
A world leader in his field, he has served as the President of the British Association for Cognitive Neuroscience. His specialist areas include Cognitive Neuroscience and EEG, Structural Equation Modelling and Quantitative Psychology.
He has published 57 papers in peer reviewed journals and contributed chapters to several books.


Behavioural Scientist
Dr. James Reynolds
During his PhD, James investigated if recreational drug use can interfere with cognitive development. He then went on to do a post-doc at the University of Sheffield where he worked on the “Ostrich problem”; the idea that some people are motivated to avoid monitoring their own goal progress.
During this time he conducted research on the role of emotions, social influences, and goal-monitoring in the success of achieving goals (such as healthy eating, exercise).
After his PhD James worked as a Postdoctoral Associate at the University of Cambridge Department of Public Health and Primary Care Unit. James’ research at Cambridge focused on self-regulation, executive function, eating behaviours, addictive behaviours, and public health.


Organsiational Psychologist
Dr. Kanimozhi Narayanan
Kani is a work psychologist and a Lecturer in Organisation Behavior with a PhD from University of Edinburgh.
Her research specifically focuses on exploring employee workplace behaviour working across industries and cultures. In addition, her research strength lies within the nature of understanding employee-organisation relationship with majority of her work focusing on leadership, workplace deviance, use of AI/technology for work, neurodiversity and its impact of on organisational behaviour.
Kani’s skills are especially relevant for organisations to understand their current culture and how to develop positive change and employee engagement.


Social Psychologist
Dr. Charlotte Pennington
Charlotte is an experimental social psychologist interested in how people’s complex social environments impact upon their health and wellbeing.
One theme of Charlotte’s research focuses on the psychological and contextual factors that influence addictive behaviours. For example, she is interested in how people’s attention is drawn to environmental cues how this influences their proclivity to (mis)use substances. Another theme of Charlotte’s research investigates how people process, remember, and use information in social contexts to explain their own behaviour and that of others (“social cognition”). In particular, Charlotte is interested in how social cognition develops, and is altered, through health and disease.
Charlotte is also an expert in Open Science: she is Aston University’s Local Network Lead for the UK Reproducibility Network (UKRN), a member of the Framework for Open & Reproducible Research Training (FORRT), and an Action Editor for Registered Reports for Addiction Research & Theory, and Peer Community In.
Charlotte is also the Author of "A Student's Guide to Open Science: How the Replication Crisis can Reform Psychology", published by Open University Press.
Charlotte has significant range of skills for the development of organisational culture; specifically, how organisations can engage with employees to promote health and well-being.


Cognitive Neuroscientist
Dr. Daniel J. Shaw
Daniel is a social cognitive neuroscientist – a psychologist who uses various neuroimaging techniques to investigate the brain systems that guide and regulate our behaviour in social situations.
Currently, he is developing “hyperscanning” paradigms – interpersonal contexts in which brain function can be measured from two interacting individuals. This allows him to explore the brain systems supporting social behaviour while they operate in real time.
Dr Shaw’s work is specifically valuable to study the effectiveness of messaging and how it can be harnessed to develop positive behavioural change, both at the individual and interpersonal level.


Professor of Sales & Marketing
Professor Nick Lee
Professor Nick Lee leads the core Marketing module on the WBS Distance Learning MBA, which was the top-ranked distance learning MBA in the world from 2018-2022 (FT Rankings), and currently ranks 2nd in 2023. He also teaches quantitative research methods on the WBS DBA, and Philosophy of Science and Quantitative Methods on the WBS PhD. He is the Research Environment Lead for the Marketing Group at WBS. In 2009, Nick was one of the youngest-ever scholars in marketing to be appointed to a Full Professorship, a year in which he was also featured in The Times as 'one of the 15 scientists whose work will shape the future'.
Nick is currently the Editor-in-Chief of the Journal of Personal Selling and Sales Management (JPSSM), which is the premier journal for research in professional selling. He is the first UK academic to hold this position, and only the second ever from outside the US. Nick was also the Editor in Chief of the European Journal of Marketing from 2008-2018.