Sales Enablement can be defined as being the policies, procedures, tools and technologies that improve the performance and productivity of an organisation's sales processes.
The ultimate objective for an organisation employment Sales Enablement methodologies is to (a) enhance the ability of the sales team to increase sales revenue; and (b) allow the sales team to close more deals.
As technology has evolved, the need for a organisation's sales and marketing processes to be aligned has never been greater.
Now in it's Second Edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 Step Guide for businesses to implement.
Over 5,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.