Sales Enablement can be defined as being the policies, procedures, tools and technologies that improve the performance and productivity of an organisation's sales processes.
The ultimate objective for an organisation employment Sales Enablement methodologies is to (a) enhance the ability of the sales team to increase sales revenue; and (b) allow the sales team to close more deals.
There are 4 main categories that a company will fit into when defining their current Sales Enablement positioning:
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