Sales Enablement can be defined as being the policies, procedures, tools and technologies that improve the performance and productivity of an organisation's sales processes.
The ultimate objective for an organisation employment Sales Enablement methodologies is to (a) enhance the ability of the sales team to increase sales revenue; and (b) allow the sales team to close more deals.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.