Inbound Marketing is revolutionising the way companies all over the world are marketing their businesses and in turn, radically changing the way new business leads are generated, nurtured and converted into new customers.
While this isn't a new phenomena, online marketing opportunities, driven by the increase in use of social media platforms have enabled businesses to reach a new and wider audience of potential customers.
The way we do business has changed over the last decade or so.
10 years ago, we'd think nothing negative about cold-calling prospects in the hope that they would buy or products or services. From an advertising perspective, our options were fairly limited to print media (newspapers or magazines), radio and television or email marketing. But things have changed.
Today, your customers hate being cold called. They want to be in a position whereby they are in charge of the sales process. A customer today, will call you when they have researched their options and are ready to reach out to a potential vendor or supplier. In fact, Google suggests that customers today are more than 70% through the purchasing and decision process BEFORE they even reach out to a potential supplier.
The reality is that while some businesses may not have changed how they sell products and services, our customers certainly have.
Whether we like it or not, your prospects are searching online for the products and services that are offered by you company and will most likely research all alternatives before deciding to (or deciding not to) contact your business. It's vital that your business is present during this research phase.
It's time for you to work smarter and not harder to achieve the results you require. Let us help.
At Nexa, we have been providing core inbound marketing services in the Middle East for almost 10 years and therefore, we are ideally (and uniquely) positioned to help your business achieve the following:
What separates Inbound Marketing from other forms of marketing is the ability to draw a straight line between your marketing efforts and the revenue generated from this. Measuring accurate ROI is a fundamental part of the Inbound Marketing methodology.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.