Inbound Marketing is revolutionising how companies worldwide are marketing their businesses and, in turn, radically changing the way new business leads are generated, nurtured, and converted into new customers.
While this isn't a new phenomenon, online marketing opportunities, driven by the increase in social media platforms, have enabled businesses to reach a new and broader audience of potential customers.
The way we do business has changed.
The way we do business has changed over the last decade or so. Ten years ago, we'd think nothing negative about cold-calling prospects in the hope that they would buy our products or services. Our options were somewhat limited to print media (newspapers or magazines), radio and television or email marketing from an advertising perspective. But things have changed.
Today, your customers hate being cold-called. They want to be in a position whereby they are in charge of the sales process and at the centre of your marketing efforts. Today, a customer will reach out to the business when they have researched their options and are ready to take the next step. Google suggests that customers today are more than 70% through the purchasing and decision process BEFORE they even reach out to a potential supplier.
The reality is that while some businesses may not have changed how they sell products and services, our customers certainly have. Whether we like it or not, your prospects are searching online for the products and services offered by your company. They will most likely research all alternatives before deciding (or deciding not) to contact your business. It's vital that your business is present during this research phase.
It's time for you to work smarter and not harder to achieve the results you require. Let us help.
At Nexa, we have been providing core inbound marketing services in the Middle East for almost ten years. Therefore, we are ideally (and uniquely) positioned to help your business achieve the following:
What separates Inbound Marketing from other forms of marketing is the ability to draw a straight line between your marketing efforts and the revenue generated from this. Measuring accurate ROI is a fundamental part of the Inbound Marketing methodology.
The other aspects that make this methodology work are:
Let us help bring the customer to you and make sure they stay under your brand's wings.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.