Revolutionising Marketing with Science, Psychology and Creativity
The Cognition Brain stands distinctively apart from conventional marketing methodologies.
Rooted in rigorous scientific and creative thinking, it's the brainchild of a unique collaboration between psychologists, neuroscientists, behavioural scientists, and data experts. This proprietary approach encapsulates three core elements: Data, Story, and Engagement, ensuring a holistic and effective marketing strategy.
We don't just follow principles; we breathe life into every project, ensuring a blend of cognitive science and creative brilliance. Experience marketing that's not just about buzzwords, but about delivering tangible, outstanding results across any industry or sector.
The Cognition Scientific Board is composed of world-leading psychologists, neuroscientists, data scientists and mathematicians who have published a combined total of more than 300 peer-reviewed papers and contributed to strategic commercial projects in multiple locations including the Middle East.
They also developed the Cognition Brain, a psychologically robust model that optimises brand and campaign performance using decision science and behavioural economics.
NEXA is a strategic investor and shareholder at Cognition, providing our clients with direct access to the leading minds and practitioners within this space.
Developed by a Scientific Board of psychologists, neuroscientists and data scientists, The Cognition Brain is one of the world’s most effective brand optimisation methodologies.
It is composed of a Data System, Story System and Engagement System. Together these systems interact to create a dynamic feedback loop.
Peter gained a PhD from Warwick University. He is a member of the British Psychological Society and the Society of Authors. He specialises in the commercial application of psychology.
He has featured in more than 40 television programmes and documentaries including programmes for the BBC on the psychology of brands. His last book, on how to defy the odds in life and business, is shortlisted for Business Book of the Year. His next book, on the history, philosophy and psychology of power, is due to be published on 7 September 2021.
Peter has also worked with many high profile actors and performers and helped them recover from addictive and compulsive behaviour.
Carl did his PhD at the University of London. He is a Fellow of the British Psychological Society and a Visiting Professor at the Laboratory of Brain & Cognition at the National Institutes of Health, Bethesda, USA.
He specialises in the understanding of non-verbal behaviour and the skills, traits, and motives associated with social dominance, power and leadership.
He is the Associate Editor for a number of Journals including Cognitive Neuroscience and The Leadership Quarterly.
Carl has published 112 papers in peer reviewed journals and contributed chapters to several books.
In the field of Organisational Psychology, he was one of the first to develop a framework for applying the nominal group technique (NGT) to understanding mechanisms for organisational change in focus groups.
Georgia has received her bachelor’s in Psychology from the University of Cyprus. Before enrolling for a PhD degree, Georgia received her Master’s degree in Psychological Research Methods from the University of Stirling. Georgia completed her PhD in Sports Neuroscience at the University of Stirling, with a focus of understanding elite sporting behaviour in real-world settings. Prior to
the start of her PhD, Georgia had the opportunity to work with leading experts in the domain of memory and recognition of faces and EEG leading to a publication in Neuropsychologia, an international Journal dedicated to publications regarding human cognition and behaviour from a neuroscience perspective. Her interests lie within Cognitive Neuroscience and EEG and she specialises in the use of the electroencephalography technique in real world environments. She was awarded a PECRE (Postgraduate and Early Career Researcher Exchanges) award from SINAPSE to develop collaborations with academic research institutions in Italy.
She is a Senior Fellow of the Higher Education Academy (HEA) and is passionate about educating next generation Software Engineers.
Adrian completed his PhD at the University of London.
He is an Associate Fellow of the British Psychological Society and a Member of the Mathematical, Statistical and Computing Special Interest Group.
A world leader in his field, he has served as the President of the British Association for Cognitive Neuroscience. His specialist areas include Cognitive Neuroscience and EEG, Structural Equation Modelling and Quantitative Psychology.
He has published 57 papers in peer reviewed journals and contributed chapters to several books.
During his PhD, James investigated if recreational drug use can interfere with cognitive development. He then went on to do a post-doc at the University of Sheffield where he worked on the “Ostrich problem”; the idea that some people are motivated to avoid monitoring their own goal progress.
During this time he conducted research on the role of emotions, social influences, and goal-monitoring in the success of achieving goals (such as healthy eating, exercise).
After his PhD James worked as a Postdoctoral Associate at the University of Cambridge Department of Public Health and Primary Care Unit. James’ research at Cambridge focused on self-regulation, executive function, eating behaviours, addictive behaviours, and public health.
Kani is a work psychologist and a Lecturer in Organisation Behavior with a PhD from University of Edinburgh.
Her research specifically focuses on exploring employee workplace behaviour working across industries and cultures. In addition, her research strength lies within the nature of understanding employee-organisation relationship with majority of her work focusing on leadership, workplace deviance, use of AI/technology for work, neurodiversity and its impact of on organisational behaviour.
Kani’s skills are especially relevant for organisations to understand their current culture and how to develop positive change and employee engagement.
Charlotte is an experimental social psychologist interested in how people’s complex social environments impact upon their health and wellbeing.
One theme of Charlotte’s research focuses on the psychological and contextual factors that influence addictive behaviours. For example, she is interested in how people’s attention is drawn to environmental cues how this influences their proclivity to (mis)use substances. Another theme of Charlotte’s research investigates how people process, remember, and use information in social contexts to explain their own behaviour and that of others (“social cognition”). In particular, Charlotte is interested in how social cognition develops, and is altered, through health and disease.
Charlotte is also an expert in Open Science: she is Aston University’s Local Network Lead for the UK Reproducibility Network (UKRN), a member of the Framework for Open & Reproducible Research Training (FORRT), and an Action Editor for Registered Reports for Addiction Research & Theory, and Peer Community In.
Charlotte is also the Author of "A Student's Guide to Open Science: How the Replication Crisis can Reform Psychology", published by Open University Press.
Charlotte has significant range of skills for the development of organisational culture; specifically, how organisations can engage with employees to promote health and well-being.
Daniel is a social cognitive neuroscientist – a psychologist who uses various neuroimaging techniques to investigate the brain systems that guide and regulate our behaviour in social situations.
Currently, he is developing “hyperscanning” paradigms – interpersonal contexts in which brain function can be measured from two interacting individuals. This allows him to explore the brain systems supporting social behaviour while they operate in real time.
Dr Shaw’s work is specifically valuable to study the effectiveness of messaging and how it can be harnessed to develop positive behavioural change, both at the individual and interpersonal level.By implementing a strategy-first approach, our team identifies the right approach aligned to the goals of your business. This process includes a full competitor audit together with an outline of the messaging, content and services required to achieve your business' growth targets.
Our digital marketing strategies are designed to meet the customer where they are at in the buyer's journey and ultimately convert them into loyal customers and long standing brand advocates. This is done through smart and personalized digital marketing services, creative thinking and transformative technology, ensuring effective and measurable results.
If your business has clear growth targets, partner with NEXA to achieve these.
We've created over 500 websites for a wide range of clients since 2005
Community Management, Social Media Advertising and Social Media Campaigns can be provided
The lifeblood of any business is its ability to generate a constant and consistent flow of sales.
Increase the organic rank of your website on the major search engines
Formulate an effective email marketing campaign to support your wider digital marketing efforts
Reach your company's desired target audience using Google, Facebook, LinkedIn, Twitter, Snapchat or Pinterest
Mobile Applications can be created for iOS, Android and Microsoft mobile and table devices
Does your business need a regular flow of qualified sales leads? If so, we can help.
Video is a highly valuable form of content with no signs of slowing down. Checkout out the details
The latest iteration of the web presents many opportunities.
The Metaverse is creating excitement for brands and marketers. Learn how to engage your virtual audience
Since digital marketing services is an expansive umbrella term, we will break down the main services we at NEXA help our clients with, with digital strategies that result in increased brand visibility and returns on investment. This includes:
Social Media Marketing
Social media platforms are one of the most crucial mediums of marketing a business online, both organically and with paid advertising. Well managed social media results in a strong brand image and the ability to reach and interact with your audience directly.
Content Marketing
Search Engine Marketing (SEM)
SEM is a primary way to grow a business online. With paid advertising, your brand can become the first answer in response to an internet search, thereby increasing your traffic and kicking off the journey down the sales funnel. Search is becoming ever more important, so increasing your visibility this way is highly recommended.
Lead Generation
Working with an agency to develop and manage your business’s online reputation can make or break a business. It entails not only what your business creates and shares, but also encouraging your customers to share their experiences and join your online community. Other benefits of this form of marketing include the highly targeted tools available, as well as the ability to provide customer support - in other words, opportunities too good to be missed by a business.
When working with an agency, they will cater to your specific needs, since not all digital marketing methods will be applicable to you. However, having a well rounded and well-executed strategy is paramount. The agency you work with should be experienced in your industry, with a portfolio of work to show for it. We invite you to have a look at the businesses we’ve worked with, assisting them with various marketing services that have helped them level up.
When the agency begins working with you, they will develop a strategy which includes specific goals and plans. It includes extensive research and will map out your business’s planned digital footprint. They will then call on their team of creatives to work on the content creation, which should be designed to satisfy and convert your audiences. It will include various forms of digital marketing, with the focus being placed on leads.
Your team of marketers will place a keen interest in developing relationships with your audience. Providing value and encouraging engagement is of the utmost importance, which is then followed by reporting on their results. Analysis and insights are a final yet paramount task for marketers to illustrate what they have been able to achieve with acute accuracy, as that is one of digital marketing’s most valued benefits.
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with NEXA is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Founded in 2005 in Dubai, UAE.
Over 300 active clients.
Experience in over 30 industries from high-profile B2C businesses to highly niche and specialised organisations.
Over 50 in-house digital marketing specialists.
Founded in Dubai, UAE
Active clients
Industries
from B2C to B2B businesses and specialised organisations
In-house digital marketing specialists
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Nexa HEAD Office
Office 1205, Grosvenor Business Tower,
P.O. Box: 123439,
Tecom, Dubai, UAE
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com