The Cognition Brain

 Developed by a Scientific Board of psychologists, neuroscientists and data scientists, The Cognition Brain is one of the world’s most effective brand optimisation methodologies.

It is composed of a Data SystemStory System and Engagement System.  Together these systems interact to create a dynamic feedback loop.

How it works

The Cognition Brain stands distinctively apart from conventional marketing methodologies.

Rooted in rigorous scientific and creative thinking, it's the brainchild of a unique collaboration between psychologists, neuroscientists, behavioural scientists, and data experts. This proprietary approach encapsulates three core elements: Data, Story, and Engagement, ensuring a holistic and effective marketing strategy.

We don't just follow principles; we breathe life into every project, ensuring a blend of cognitive science and creative brilliance. Experience marketing that's not just about buzzwords, but about delivering tangible, outstanding results across any industry or sector.

The Cognition Scientific Board is composed of world-leading psychologists, neuroscientists, data scientists and mathematicians who have published a combined total of more than 300 peer-reviewed papers and contributed to strategic commercial projects in multiple locations including the Middle East.

They also developed the Cognition Brain, a psychologically robust model that optimises brand and campaign performance using decision science and behavioural economics.

NEXA is a strategic investor and shareholder at Cognition, providing our clients with direct access to the leading minds and practitioners within this space.

The Cognition Scientific Board

 

Dr. Peter Hughes

Psychologist & Co-founder of Cognition

Dr. Carl Senior

Behavioural Scientist

Georgia Alexandrou

Neuroscientist

Dr. Sylvia Wong

Computer Scientist & Software Engineer

Prof. Adrian Burgess

Psychologist & Cognitive Neuroscientist

Dr. James Reynolds

Behavioural Scientist

Dr. Kanimozhi Narayanan

Organsiational Psychologist

Dr. Charlotte Pennington

Social Psychologist

Dr. Daniel J. Shaw

Cognitive Neuroscientist

Professor Nick Lee

Professor of Sales & Marketing

John Berry

Chairman

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