Ambassador International Academy

Ambassador International Academy partnered with Nexa for lead generation to increase school registration. The greatest challenge was that the Academy was new to the region, entering a competitive market because the school was new, it had no pre-existing credibility or trust in the market. In order to reach the market effectively and build trust, Nexa implemented the following tactics. The Nexa team built an informative and user-friendly website, focused its website and SEO efforts on highly searched keywords, implemented A/B testing campaigns, changed bidding to maximise conversions and placed significant focus on branding and conversions together. In order to better manage lead generation and conversion, a CRM Systems was implemented and used by Admissions Team & Support, in order to streamline and manage the entire Student Enrollment Process, ensuring no lead went unnoticed.

Objectives:   

• Lead generation to increase school admissions.

Challenges:  

• Competitive market with many competing schools
• New school so no pre-existing credibility, trust or data results available

Solution: 

• Focusing on highly searched keywords.
• Implementing A/B testing campaigns.
• Changing bidding to maximise conversions.
• Focusing on branding and conversions together.
• Optimising keywords regularly.