CASE STUDY

Bed Quarter

Nexa was recommended to Bed Quarter by their mother company Al Mazro Group in the KSA. Nolte, a premier kitchen company that falls under the Al Mazro Group, is a Nexa client and due to the success Nolte has experienced with Nexa, Bed Quarter reached out to us for assistance on their campaigns. Bed Quarter is an incredible furniture company, with one of the largest showrooms in KSA. We were tasked with taking over the brands social media accounts and strategised and implemented social content creation, social management and social engagement. One of the most significant tasks was for Nexa to run campaigns to drive traffic to the showrooms. In the beginning, Nexa was tasked with driving offline conversions and this quickly moved to online conversions in the ecommerce space. The Nexa team also built out the company's online store and over the course of our engagement with the company, we went from managing their social media to running offline conversions and lead generation campaigns across search, Instagram, TikTok, YouTube and Whatsapp. The campaigns have all been a massive success, so much so, the company had to build an internal team to manage all the inquiries that were coming from the campaigns.The brand received 70% more online sales in the first month compared to the previous month, 50% revenue from WhatsApp and a 70% increase in WhatsApp interaction with buyers.

Objectives:   

  • Generate online sales of mattresses and bedding accessory products in KSA, UAE and Bahrain.

Challenges:

  • Overly competitive market with a variety of options available to prospects.
  • Poor quality product pictures making it impossible to run shopping ads.
  • There was no history of ads i.e. to create new Google ads account and to generate sales from the first month
  • No Ecommerce tracking set up.

Solutions:   

  • Focusing on WhatsApp campaigns to maximise the number of online sales.
  • Implementing a detailed media plan and diverse platform selection to increase brand awareness and online sales across industries within the desired audience.
  • Adding WhatsApp icon to all website pages to facilitate the customer journey.
  • Testing and optimising ad formats and messaging across platforms for the highest engagement rate and best click-through rates.

 

70%

more online sales in the first month than previous one

50%

revenue from WhatsApp

70%

increase in WhatsApp interaction with buyers

SAR 98k

in online sales revenue alone

350%

ROI

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What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

LIV Residence

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