IMG Worlds of Adventure

IMG Worlds of Adventure

A NEXA CASE STUDY

IMG Worlds of Adventure: Social Media Management & Advertising

Engagement Overview: 

IMG Worlds of Adventure is Dubai's first and the world's largest indoor mega themed entertainment destination, featuring adrenaline-pumping roller coasters, thrill rides, and attractions based on popular Cartoon Network characters, iconic MARVEL superheroes, and hair-raising dinosaurs, as well as a variety of themed retail stores, exclusive dining venues, and a 12-screen state-of-the-art cinema. Nexa was selected as their social media agency partner with a specific focus on elevating creativity, connecting and engaging with the the target audiences across social platforms.

 

Scope of Work:

  • Full social media management strategy and ongoing community management and social listening
  • Creation and execution of an integrated advertising campaign strategy
  • Creative content creation including photography, videography, cinemagraph production, 360 videos & images, animated GIFs, creative designs, and stories
  • Concept design, storyboarding, and set management
2-layers

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