Engagement Overview:
IMG Worlds of Adventure is Dubai's first and the world's largest indoor mega themed entertainment destination, featuring adrenaline-pumping roller coasters, thrill rides, and attractions based on popular Cartoon Network characters, iconic MARVEL superheroes, and hair-raising dinosaurs, as well as a variety of themed retail stores, exclusive dining venues, and a 12-screen state-of-the-art cinema. Nexa was selected as their social media agency partner with a specific focus on elevating creativity, connecting and engaging with the the target audiences across social platforms.
Scope of Work:
- Full social media management strategy and ongoing community management and social listening
- Creation and execution of an integrated advertising campaign strategy
- Creative content creation including photography, videography, cinemagraph production, 360 videos & images, animated GIFs, creative designs, and stories
- Concept design, storyboarding, and set management
