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Mövenpick Hotels & Resorts

A NEXA CASE STUDY

Mövenpick Hotels & Resorts: Global Social Media Management & Advertising

Background

A part of Accor, established in 1973, Mövenpick Hotels & Resorts have over 80 hotels across the globe and are one of the most reputable, respected and well-known hotel brands. Mövenpick focuses on meeting the ever-changing needs of guests and are passionate about ‘making moments’ for each and everyone that interacts with them.
 

Objectives:  

  • Management and community management for the global social media platforms of Mövenpick Hotels & Resorts
  • Create and distribute content to all hotels across the world for all global and tactical campaigns
  • Generate awareness and engagement through paid advertising across social media platforms

Challenges: 

  • Partially outdated content pillars and content assets from previous global and tactical campaign activity
  • Alignment at an individual hotel and resort level in terms of brand protection and usage of content assets

Solution: 

  • Refreshed asset approach and aesthetics and introduced more diverse content styles and types, including; GIFs, videos and animation
  • Creation of global documentation and guidelines, which were distributed to regional and local teams operating social media platforms at a hotel or resort level
  • Activations and campaigns that would result in more user generated content to push the idea of Mövenpick ‘making moments’
2-layers

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