CASE STUDY

The Arbor School: Integrated Digital Marketing Campaign

The Arbor School, located in Al Furjan, Dubai, is an English National Curriculum School that opened in 2018.  The school provides a high standard of education that focuses on environmental justice, compassion for the environment and sustainability.

Objective
Create a digital marketing and lead generation strategy that aligns website optimisation, social media, search and paid digital campaigns. The key to all campaigns and activity was to drive applications and enrolments to a new school in Dubai.

Background

The Arbor School is an ecological school delivering the National Curriculum for England focusing on ecoliteracy, sustainability and environmental justice. The Arbor School's educational vision focuses on project-based, experiential and outdoor learning. In support of this vision, the school offers modern, adaptive facilities, climate-controlled biodomes, ecological makerspace and learning gardens as key spaces to engage students in a deeper understanding of their ecology and environment.
 

Objectives:

  • Creating a digital marketing and lead generation strategy that aligns website optimisation, social media, search and paid digital campaigns; target international audiences and tourists

Challenges:

  • The brand new school that was still under construction

Solution:

  • Using HubSpot CRM and Marketing to align and integrate digital activity and measure sales performance
  • Creation of numerous campaigns using content marketing (including blogs, e-brochures, infographs) and landing pages with audience nurturing
  • Building of the school website
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5

Month Campaign

1270

Marketing Qualified Leads Generated

530

Leads from Nexa's Digital Campaigns

1:34

Return on Investment (Year 1 Fees Only)

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NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

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It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
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Digital Marketing Lead,
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Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

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Rove Hotels

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

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