Overview
The Arbor School, Dubai, Al Furjan, is an English National Curriculum forward-thinking school with a particular emphasis on ecoliteracy, environmental justice, and sustainability. Being a greenfield site, a newly developing school when opening up, the challenge was not only to expand enrolments but also to establish credibility and profile from scratch.
NEXA was contracted to create and implement an end-to-end digital marketing program to fuel enrolments. This would entail web development and design, CRM integration, lead generation, paid media, content marketing, and campaign-based audience nurturing. All digital touchpoints were integrated into an all-encompassing ecosystem using HubSpot so that the school's internal team could monitor the path of each lead from interest to enrolment.
A robust content pipeline with e-brochures, blogs, infographics and gated landing pages, positioned The Arbor School as a values-led school with an innovative education philosophy. In a mere five months, the campaign generated more than 1,200 qualified leads and returned 34 times investment in first-year fees alone.
Building demand for a school still under construction
Objectives
Establish brand presence and quality enrolments for a new eco-specialist school in Dubai through an integrated digital strategy that included website, CRM, social, search and paid activity.
Challenges
Being a brand new, as-yet-to-be-built school, The Arbor School had to establish trust and create enrolments without going through doors, and fighting against established schools within a competitive market.
Solution
We created a full-funnel campaign on HubSpot to measure and improve each touchpoint. Content-driven lead generation was complemented with paid targeting, landing pages, and a new website, leading to actual enrolment and quantifiable ROI in a matter of months.
Testimonial
Love the whole team! Ravi and Andrew have been so involved and supportive on the top level! Neha and her team helps alot on our day to day requirements! She is 24/7 on top of things and supports at any given time! Even though there is so much happening on our accounts she puts it all together!
We love the design team as well, The creativity is beyond amazing! Everything is done so well and the turn around time is quick! Many thanks for making our pages one of the best in the region!
Melroy Lopes
Digital Marketing ManagerCase Studies
What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
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