The Arbor School

The Arbor School, located in Al Furjan, Dubai, is an English National Curriculum School that opened in 2018.  The school provides a high standard of education that focuses on environmental justice, compassion for the environment and sustainability.

Objective
Create a digital marketing and lead generation strategy that aligns website optimisation, social media, search and paid digital campaigns. The key to all campaigns and activity was to drive applications and enrolments to a new school in Dubai.

Background

Objectives:

• Creating a digital marketing and lead generation strategy that aligns website optimisation, social media, search and paid digital campaigns; target international audiences and tourists

Challenges:

• The brand new school that was still under construction

Solution:

• Using HubSpot CRM and Marketing to align and integrate digital activity and measure sales performance
• Creation of numerous campaigns using content marketing (including blogs, e-brochures, infographs) and landing pages with audience nurturing
• Building of the school website