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Engel & Völkers

A NEXA CASE STUDY

Engel & Völkers: Off Plan Lead Generation Campaign

Engel & Völkers is one of the world’s leading service companies specialised in the brokerage of premium residential property, commercial real estate, yachts and aircraft. Based in over 800 locations in total, Engel & Völkers offers both private and institutional clients a professionally tailored range of services. Nexa helped with planning and executing a targeted lead generation campaign for their off plan property in Dubai. 

Objectives: 

  • Generating sales qualified leads for their off plan portfolio in Dubai
  • Leads needed to be prepared to schedule a site visit

Challenges:

  • Saturated market
  • Varied and diverse target audience
  • Market downturn has reduced the demand for new properties 

Solution:

  • Creation of high quality branded creatives for use within the campaigns
  • Setup and launch of targeted marketing campaigns across search and social media channels
  • Large volume of segmented ad-sets to cater to optimal target of specific audience demographics 

1

Month Campaign

37,000+

Landing Page Visits

284

Sales Qualified Leads

USD 80

Average Cost Per Lead
2-layers

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