ADNEC

Abu Dhabi National Exhibition Centre (ADNEC) is a multi-award winning venue offering organisers of exhibitions, conferences and events outstanding facilities including an impressive Marina. The goal was for Nexa to action and implement a one month digital marketing campaigns to increase awareness and generate exhibitor leads for the upcoming Abu Dhabi International Boat Show. The target audience for the campaign was very niche and interest-based , and the show would be competing in a global market. With these challenges in mind, it was important that exhibitors understood the benefits of exhibiting at ADNEC as opposed to other high profile events such as the Monaco Boat Show. In order to provide the target audience with the relevant information, Nexa created a content strategy that included the creation of downloadable content and created an SEO campaign based on Q&A-style content.I n order to take on these challenges at a deeper and strategic level, Nexa prepared sales & marketing case studies for use in HubSpot, implemented automation and workflows, created a report table for senior stakeholders that included data insights from audience engagement and of course, integrated HubSpot with existing ADNEC processes and systems. Based on the lead generation strategy outlined above, the client received $24,000 in potential revenue from the leads generated from the campaigns.

Objectives:   

• Plan and implement a one month digital marketing campaigns to increase awareness and generate exhibitor leads for the upcoming Abu Dhabi International Boat Show.

Challenges:

• Very niche and interest-based target audience.
  
• Competitive global market, including competition with high-profile events such as the Monaco Boat Show.
  

Solutions:   

• Creating custom contact properties, objects and data filters.
  
• Implementing automation and workflows that include email setup in the Hubspot environment.
• Creating a report table for senior stakeholders that includes data insights from audience engagement.
• Integrating HubSpot with existing ADNEC processes and systems.
  
• Creating SEO campaign based on Q&A-style content.
• Creating a content strategy that includes the creation of downloadable content.