As digital marketing has evolved, the ability for businesses to reach potential prospects has increased. Today, businesses have access to vast amounts of data and information using advertising tools such as Google Adwords (and Display Network), Facebook, Twitter, Instagram, LinkedIn and Snapchat.
This allows businesses to reach very specific audiences based on data such as Age, Location, Gender, Family Status, Employment Status (including Company Size, Industry, Job Roles and Seniority) as well as an individual's interests and hobbies. Today, businesses have access to vast amounts of data and information using advertising tools such as.
Are you a B2B or luxury goods focused business? Have you considered Account Based Marketing (ABM) for your Lead Generation needs? The video below explains our ABM process and how this helps to generate sales-ready leads for businesses.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.