As digital marketing has evolved, the ability for businesses to reach potential prospects has increased. Today, businesses have access to vast amounts of data and information using advertising tools such as Google Adwords (and Display Network), Facebook, Twitter, Instagram, LinkedIn and Snapchat.
This allows businesses to reach very specific audiences based on data such as Age, Location, Gender, Family Status, Employment Status (including Company Size, Industry, Job Roles and Seniority) as well as an individual's interests and hobbies.
As technology has evolved, the need for a organisation's sales and marketing processes to be aligned has never been greater.
Now in its second edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 step guide for businesses to implement.
Over 5,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.