There's a common misconception in the digital marketing world, whereby many commentators suggest that 'email marketing is dead'. While, we believe that email marketing has most certainly changed over the years (and for the better), we strongly believe that email marketing is far from being dead.
Think about it... when you receive a new friend request on Facebook or a new follower on Twitter aside from mobile app notifications, these powerful platforms send email alerts. If you then imagine how much time you spend online each day there's a good chance that most of your day is spent checking and working on emails with social media a close second. There's no doubt that email marketing and its role has changed, and therefore when it comes to using this channel to market your business, the right execution is absolutely key to have any chance of success.
Email Marketing is one of the oldest forms of digital marketing. However, as technology has become more powerful, the role of email marketing has evolved. If you are considering the use of email marketing for your business, you should consider the following:
Growing a business today is harder than it's ever been. Today's consumers are highly empowered and have access to more information than ever before.
While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
If your business is growth focused in 2019, learn how you can align all your teams to achieve your KPIs and real growth which is impacted by customer satisfaction.
Now in it's Third Edition, this free, annual e-book not only highlights the needs of today’s customer but also helps businesses understand what the biggest drivers of business growth will be in 2019.