Today, many believe email marketing to be a small part of marketing when compared to the advanced ways in which we engage with users on the internet today. However, the number of email users throughout the globe continues to grow with email users reaching 2.9 billion in 2020. Email marketing is more relevant now than ever before thanks to lead data, automation and personalisation.
In the digital age, we have more access to data than we ever thought possible and because of this, we are able to fully understand our prospective clients, leads and current clients, and use this information to tailor email campaigns to suit their specific needs requirements. With this information available, you are able to build relationships with leads, customers and past customers through personalised email automation, and you are also able to reach them at the right time. If you reach your prospect or client with the right message at the right time through email marketing - you are sure to make more sales and have greater customer acquisition.
With advanced personalisation, automation and highly targeted email campaigns, email marketing is on the rise once more. Not only is email marketing a great tool for brand awareness, it is a powerful tactic for lead generation and lead nurturing. It is by understanding data, monitoring and tracking campaigns, and understanding the buyers journey, that we are now able to create email campaigns that convert leads into loyal customers.
At Nexa we believe and understand the power of email marketing and know how to reach your desired audience, with the right message, at the right time. We have both the experience and track record to help businesses in all industries generate highly qualified sales leads through the power of email marketing.
Also see our HubSpot page that provides more information on email marketing here
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.