There's a common misconception in the digital marketing world, whereby many commentators suggest that 'email marketing is dead'. While, we believe that email marketing has most certainly changed over the years (and for the better), we strongly believe that email marketing is far from being dead.
Think about it... when you receive a new friend request on Facebook or a new follower on Twitter aside from mobile app notifications, these powerful platforms send email alerts. If you then imagine how much time you spend online each day there's a good chance that most of your day is spent checking and working on emails with social media a close second. There's no doubt that email marketing and its role has changed, and therefore when it comes to using this channel to market your business, the right execution is absolutely key to have any chance of success.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.