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Generate brand awareness and sales leads using elevator and other outdoor advertising
While the world today is led by digital technology, traditional marketing methods have remained a constant contributor to the success of many businesses. After all, companies put themselves on the map somehow before the digital revolution, didn’t they?
Traditional advertising should not be relegated to the past, and smart businesses continue to leverage the power it offers as part of their overall marketing strategy. At NEXA, we believe in the value of the “tried and tested” as much as we do in innovation and breakthrough. Placing your business in the public’s eye by utilising signage and display ads in public spaces is an approach to marketing that still captures audience attention.
Elevator advertising images account for a major proportion of successful digital out of home marketing campaigns. What’s more, the arrival rate of elevator advertisements is as high as 77%, and its purchase conversion rate is 35%. In other words, elevator advertising is the most powerful form of traditional marketing available to businesses.
As a digital out of home service, we offer our clients access to thousands of display screens across multiple locations in the UAE, UK, and USA. While we place emphasis on the power of elevator advertising images, we understand how to create striking large-scale branding to pair with it.
Our reach and connectivity mean your business is able to target highly specific audiences in distinct locations, placing your content in the perfect position at the perfect moment. We will help you pinpoint your content distribution with options covering time of day, selected days, and specific screens if required. Boost brand awareness and lead generation using static images and video content in prime locations with NEXA’s marketing team.
A worldwide name, Bosch needed a digital strategy to break into the Middle East with tailored content that reached this audience while maintaining a global identity. NEXA assisted Bosch by creating a content pillar and global social media strategy to suit different regional needs while encouraging audience and business growth.
With NEXA, Nolte successfully improved its online brand awareness. Facing declining footfall in showrooms, exacerbated by the Covid-19 lockdowns, Nolte needed a brand-new full content strategy for digital marketing. NEXA helped them achieve this through integrated campaigns, implementing HubSpot and sales CRM for lead generation.
With NEXA, CBRE modernized its marketing strategy having previously focused on cultivating personal client relationships. By implementing CRM using HubSpot, as well as a digital marketing strategy aimed at targeting investors, CBRE was able to optimise lead generation, visibility, and organic traffic.
Rove Hotels needed a digital strategy for establishing online brand awareness. With strong competition, revenue loss due to Covid-19, and low volumes of traffic, Rove required methods for driving organic ROI using SEO. NEXA provided extensive research and analysis on keywords, user experience, and content creation strategy to assist Rove in achieving this.