Previously, one of the biggest frustrations for mobile application owners were the limited opportunities available to market their mobile apps to a highly-targeted user base. This is no longer the case.
If your business has a mobile app (or is a mobile app) that relies on download volumes, social media marketing can provide the link between your business and a highly targeted audience of app users. As mobile usage has increased, platforms such as Facebook, Twitter and Google recognise the devices used by each user and provide this information together with other data to advertisers.
Nexa has helped many companies market their mobile apps to highly specific audiences to ensure not only downloads but also encourage usage.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.