Pay Per Click (PPC) advertising is one of the most commonly used digital marketing channels. As the name suggests, advertisers are only billed once a internet user clicks on a specific advert.
PPC is commonly linked to Google Advertising, however as technology has evolved, so too have PPC opportunities. Today, PPC advertising is available not only through Google but also Facebook, Twitter, LinkedIn and Pinterest. Each platform provides access to a different type of customer so it's well worth considering the use of more than just one of the platforms above for your PPC marketing activity.
In an ever-competitive and expanding market place, cutting through the noise and reaching your target audience has become more and more difficult.
While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
If your business is growth focused in 2020, learn how you can adopt a business strategy that helps you penetrate your target market more effectively and efficiently.
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