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Lead Generation and Sales Driven Campaigns

As digital marketing has evolved, the ability for businesses to reach potential prospects has increased.  Today, businesses have access to vast amounts of data and information using advertising tools such as Google Adwords (and Display Network), Facebook, Twitter, Instagram, LinkedIn and Snapchat.

This allows businesses to reach very specific audiences based on data such as Age, Location, Gender, Family Status, Employment Status (including Company Size, Industry, Job Roles and Seniority) as well as an individual's interests and hobbies.

How do Lead Generation and Sales Campaigns work?

How do Lead Generation and Sales Campaigns work by Nexa, Dubai
  • Based on an intensive discovery session with your key executives, our team will identify the right target audience and persona groups for your products and services.  We'll also work with you to clearly define your sales processes in order to identify prospects at each stage of your sales funnel.
  • We'll then create a series of digital marketing campaigns that will directly target the persona groups.
  • Once we target the right type of prospect for your business, our team will help to nurture these prospects for you, until such point that they are ready to speak to your sales team.
  • Your team will then receive a live notification to call the prospect and follow up on the sales lead.
  • At each stage of the sales process, our team will guide you to make sure that sales and marketing processes are fully aligned for maximum effectiveness.

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Free E-Guide

Marketing & Sales in 2017

Creating a Marketing Strategy that Directly Impacts Sales

As technology has evolved, the need for a organisation's sales and marketing processes to be aligned has never been greater.

Now in its second edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 step guide for businesses to implement.

Over 5,000 copies of last year's e-book were downloaded.  To download your copy, please click on the link below.

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