SEO
Search Engine Optimisation Agency
Winner of Best Integrated digital marketing campaign2017, 2018, 2019, 2022 & 2024




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Enterprise SEO for ALL Budgets
There's a process to maximising SEO performance and any shortcuts will limit a website's organic success. Your business needs SEO without any compromise and that's why we provide:
Enterprise SEO Services for Every Client.

SEO is the Ultimate Business Growth Driver
Unappreciated by many, SEO is a driver of qualified, high-intent visitors to your website - without a cost per click!
Is your company easily discoverable online when potential customers are in search of your products and services?
With 18 years of expertise in SEO, NEXA offers cutting-edge and outcome-oriented SEO services. We strive tirelessly to enhance our search marketing strategies and approaches, aiming to optimize the effectiveness of search campaigns and ultimately boost traffic, sales, and business growth, while ensuring full compliance with the best practices recommended by Google and other major search engines.
Effective SEO helps you generate high volumes of quality business leads through your website and also transforms your website from a simple online informational resource into an active sales platform.
Our approach allows companies of all shapes (and budgets) work safely within the knowledge that their website is receiving enterprise-level SEO services. Simply select one of our packages that suits your budget and we take care of the rest.
NEXA is a premier SEO company in Dubai, and a Google Partner, SEO-Certified Professional.
Looking for a quick overview on NEXA's SEO Approach? Watch the video below to learn how NEXA's own SEO Value exceeds over $1.3 million per year!





NEXA’s Approach to SEO
SEO Process Explained

Immersion Session
One on one session with the organisation and the NEXA team to help understand the business better - objectives and goals

SEO and Keywords
Designing content with search engine in mind - adding keywords and potential topics to the list of searches to bring in traffic

Content Gap Analysis
Audit on the current content by the team and analysing the gaps and optimizing it with SEO team

Content Clusters
Creation of new content clusters, repurposed content and pillar pages focusing on specific keywords

Quarterly Plan
Creation of quarterly plan based on objectives - to include how to target the B2B sector with already existing content and new content

Content Workshop
Explaining overarching content strategy, how we will use existing content and also create new content to reach our target market

Production
Developing new blogs, sharing repurposed content along with content suggestions - infographic, videos, animations, podcast etc

Reporting
Analysis to see what content is driving the most organic traffic which drives the content plan for month 3–6 in line with Vari’s goals
Our Search Engine Optimization / SEO Agency Services
Website and SEO Audits
Website Updates for SEO
Website Backlink Building
SEO Content Creation
Google Whitelisting and Penalisation Recovery
E-Book and E-Guide Design and Creation
Blog Creation and Blog Article Creation
Request a Quotation
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SEO in 2025 - A New Approach is Required
Conversion, conversion, conversion!
SEO is one of the most underutilised marketing tools available to businesses today and at NEXA. Used properly, SEO is a driver of high-quality, high-intent traffic that typically converts into closed business faster than any other channel.
In the retail world, SEO is similar to a customer walking into your store to make a purchase.
So why is SEO so underused?
Most prospects tell us that the reason they don't engage in SEO activities for their businesses is because they don't understand the concept of search engine optimisation.
At NEXA, our team will help to overcome barriers such as these and to help you GENERATE AND CONVERT more traffic into customers for your business.
SEO Education: Why Cutting Corners can be harmful for your Business
The ONLY Solution for EVERY Website is Enterprise SEO
Search Engine Optimization (SEO) is one of the oldest forms of Digital Marketing with its roots going back as far as the early nineties. It wasn't however until 1997, when Google was formally launched that website owners began to understand the power of search engines and the subsequent benefits of a website ranking at the very top of search engine results pages. In essence, websites that rank well, drive more traffic and have a greater opportunity of generating leads and business than those who do not rank as well.

The Power of Position 1
If your business' website ranks in position 1, or at the very least, within the top 5 positions for non-branded searches relating to your products or services, this says alot about your business. For starters, it instils instant trust and credibility within your business. Top positions also highlight your business as one of the leading providers of that specific product or service.
In essence, just by being visible for non-branded searches, you are eliminating your competitors.
But getting to these top positions isn't easy. And search engines such as Google have made it all the more difficult because they only want to rank the very best companies at the top of their search engines. And it makes total sense, why they choose this appraoch.
"Google don't want to rank the worst companies at the top of their search engines. If they did that, users would NOT trust Google and their ability to provide the best search answers and ultimately, use another search engine or channel."
This is the reason that NEXA doesn't compromise on search or our services related to SEO. We understand the process better than anyone. We've consistently been at the top of search engine results pages for close to a decade. Google trusts us and so do our clients around the world.
For SEO to work, every single SEO related aspect for your website needs to be applied. Without compromise. That's why we only provide Enterprise level SEO services for all of our clients. While this may sound expensive, our SEO packages ensure that our services are applicable to almost every budget.
Speak to our team and they will explain more.
What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
Should You Hire a SEO Company for your Business?
We're clearly biased, but in our opinion, the answer is a resounding "yes"! But to fully understand the reasons why, much of your decision should be based on how important it is for your business to rank well (ie at the top of page 1) of Google search engine results for searches that are relevant to your business (ie your products and services).
However, as a business professional, you're probably wondering what the actual value of ranking well is. You need to know how much this is worth and how much SEO can actually benefit your business. In short, you need to know how much SEO is worth in cold hard cash!
At NEXA, we believe that Search Engine Optimisation (or what we prefer to call “Search Engine Ownership” ) is one of the most valuable assets for any business.

Is your Website Visible Online?
Determining the Value of SEO
Our Search Engine Ownership approach focuses on three main areas that are important for any business.
- Your company’s search visibility
- Your search visibility in relation to your competitors
- The VALUE of your organic traffic in actual currency
If you have ever searched for a service or product on a search engine such as Google, you will be taken to a page that ranks websites for you to help you find what you are looking for. Have you ever Googled your products and services and checked to see if your business appears on the first page of the search results? This is vital and this is what is known as search visibility.
Search Engine Visibility
Search Visibility is an actual metric that can measure how visible your company is across every search term related to your business and industry and the traffic your website is likely to generate from this.
Below, we will take a look at the Search Visibility of NEXA and how having a strong search visibility is an asset to a business:
From a extensive set of 400 keywords and key-phrases based on NEXA's service offering, NEXA’s search visibility score is at 75.1% for desktop and laptop searches, and is at 75.9% for mobile searches based on June 2020 data. What that means is that for any of those 400 search terms, irrespective of volume, NEXA is likely to convert 75% of these types of searches into traffic onto our website or blog.
Frequently Asked Question
1. How should SEO be incorporated with our overall marketing strategy?
The most successful SEO initiatives are part of an overall marketing plan. SEO goes hand-in-hand with content marketing, PR and social media marketing activities can be used for effective link-building. As SEO experts in Dubai, we are able to work with you and your marketing team to build the ideal SEO strategy that works alongside all your digital marketing efforts.
2. Why is SEO important for my business?
The average customer will always turn to a search engine such as Google whenever they have an immediate requirement for a product or service or are in the process of researching their next supplier. It's therefore important for your business to be visible at the very moment a potential customer is searching for a business such as yours. Our SEO experts in Dubai will use the best SEO practices to help you reach your target market while they are actively searching for your service or product - resulting in greater sales and a measurable Return on Investment.
3. Can you measure the success of Search Engine Optimisation?
This answer is based on your particular goals and vision for your business and there are various ways to measure your Key Performance Indicators (KPIs). We are able to measure and track a variety of elements including increased traffic to a specific landing page or website, increased conversions, signups or online sales, growing inbound links, increased referral traffic, or increased traffic for a specific keyword or key phrase. Your SEO efforts can be monitored in real-time which means that the strategy can be amended in real-time to ensure you receive the best possible results. As SEO experts in Dubai, we know it is important that we continually measure your results to prove that the strategy and tactics are working to reach your particular goals. We also understand that every client is different and deserves different tactics and measurements to reach a particular goal. It is important to note that SEO companies can track analyse and measure SEO campaigns so that you are able to see your return on investment. We are proud to be the best SEO agency in Dubai and through our analytics and measurements we are able to build tangible value that can be tracked - and through reporting, we are able to prove that your SEO is an asset to your business.
4. Which is better, SEO or PPC?
This is not a simple question as both tactics play an important role in digital marketing strategy for your business. However, you can't establish domain authority, organic brand affinity, and a fully formed online presence without the use of SEO. In the same breath, you can't granularly target prospects by demographics and behavior without PPC. But SEO offers long-term value while Pay-Per-Click marketing is short-lived. It is important to invest in both tactics but if you were choosing one over the other - SEO would be the best long-term investment for any business looking to establish a strong online presence.
5. We want to reach a highly localized target audience. Are you experienced at optimising local searching results?
Yes. As SEO experts, we are highly experienced in localization and local SEO. We maximize your local citations, make sure your listings are accurate, and fully optimize your site for your service locations and local listings.
6. How quickly will my page rank in the search engine results?
SEO is designed to show long-term results and this process does take time to show results. PPC marketing will help your website rank above its competitors almost immediately however this works in the short-term and is more costly than SEO. Generally, SEO can take up to 6-9 months or longer to see impressive results. Although it takes longer to run an effective SEO campaign, organic search is absolutely worth the time and effort. As stated previously, it's a lot cheaper to invest in and it attracts more click-throughs than PPC. It is also important to note that most internet users trust SEO results more than they trust PPC adverts.
7. How much does SEO cost in Dubai, UAE?
SEO cost depends on your business, KPIs, and goals. However, at Nexa we are dedicated to proving the value of your SEO efforts by providing you with results that can be measured in monetary value. We call this process: Search Engine Ownership. Essentially, we don’t want to simply optimise your page and get you to the first page of the search results. We want to get you to outrank all of your competitors. This kind of strategy is an investment and adds value to your business by bettering your bottom line. To provide some perspective, if your website outranks your competitors you will experience the following benefits that result in monetary gain:
1. More traffic to your website then they will receive
2. More conversions or leads then they will get
3. You will build tangible and measurable value to your business and your SEO will be an asset of value.
8. What does an SEO agency do?
An SEO agency provides specialized services designed to help you optimise your search engine results which in turn, improves your online visibility and directs potential clients to your website or landing pages.
Nexa, as an SEO agency will optimize your website content, generate backlinks and provide both off page and on page optimization to make sure you appear in search results related to your business offerings. As a professional SEO agency, we have a team of SEO experts that are able to produce a variety of SEO offerings including website auditing, a tailored SEO strategy, website speed optimisation and optimised content creation.
In summary, the Nexa SEO agency will use expert tools to ensure you reach your audience when they are actively searching for your services, resulting in increased sales and a return on investment.
9. Which is the best SEO company in Dubai?
There are many digital marketing and SEO company options available in Dubai but it is important that you do your research when selecting the right company for your business. Nexa is an award winning SEO company in Dubai, with additional offices in Australia, New York and Manchester. What sets us apart as a leading SEO company in Dubai, is that we have taken Search Engine Optimisation a step further, and offer our clients “Search Engine Ownership.”
Nexa’s SEO offerings focuses on three primary aspects:
- Your company’s search visibility
- Your search visibility compared to your competitors
- The value of your traffic in actual currency
With the above aspects in mind, our SEO company in Dubai doesn’t simply implement run of the mill SEO services, our SEO experts will track and measure the return on investment that your business will receive through SEO services.
We have extensive experience in the following industries

SEO E-Book
Outdated tactics results in poor results. Unlearn Search Engine Optimization and embrace the most powerful search strategy available today. Welcome to Search Engine Ownership.
Our first-ever e-Book on Search Engine Ownership, takes into account over 5 years of research, testing, optimization and the measurement of results to provide a full insight into the changing nature of SEO. Make no mistake, agencies that are still using old tactics will not yield the results that your business deserves.
By downloading the e-Book, you will learn:
- How to really measure the results of SEO
- How to implement a sustainable SEO strategy that not only yields fast results but also builds a gap between you and your competitors
- How to use SEO to create a tangible asset that has a clear dollar value associated to it
- What Search Engine Ownership is, how to achieve it and the long-term benefits for your business.
- How to position your business as leaders in your industry using search.
Contact Us
Start Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Union Business Park 1 - Building 4 - Dubai Investments Park - Green Community West - Dubai
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com