HubSpot for Content Marketing & Lead Generation
The lifeblood of any business is its ability to generate a constant and consistent flow of sales leads. At Nexa, we've been providing Inbound Marketing, and Sales Lead Generation services for a wide array of businesses for almost a decade, using HubSpot as the primary platform for these services.
We work closely with businesses such as Schools & Universities, Wealth and Financial Management companies, Hospitals and Clinics, Yacht Manufacturers, Real Estate Developers and Brokers, and countless industrial companies where a single sale can generate more than $5 million.
As the region's leading and only HubSpot Diamond Agency Partner, we have been recognised as thought leaders and innovators within this field and use cutting edge sales and marketing technology to drive highly qualified sales leads for businesses of all sizes.
The Inbound Marketing Methodology
Marketing in today's digital age requires marketers to draw people into their brand among a sea of competitors. To be seen (and adored), a brand may use this holistic marketing methodology whereby content, social media, search engine marketing, and branding increase awareness and traffic. This results in people being attracted, converted to leads, nurtured and for sales deals to actualised.
This technique relies on high-quality, valuable content to be produced. This sets the stage that sparks exchanges between brands and potential customers. Content can guide people, not only to your brand but also through their buyer's journey. Nurturing these relationships is a crucial component, often requiring marketers to develop more specialised content and take a personalised approach. The aim is not to close one deal, but to ensure that your customers become loyal ones.
The Power of Content
Nexa can create content that works for your brand in the long and short term. With an inbound marketing approach as the driving force, this is a glimpse of what we can do for your business:
- Produce high-quality, optimised, multimedia content with a broader scope
- Improve your content overall, from conceptualisation through to distribution
- Improve your brand's visibility, organic reach and audience understanding
- Better your brand's voice and communication through storytelling
- Enhance the customer experience through content consumption
- Increase your output of content in a way that improves your traffic and leads
To perform inbound marketing, you need content. That may seem simple, but it is not. There are various roles within content, from strategists to researchers, producers, editors and designers. This often requires specialised talents. Nexa has a diverse team of content managers and creators at the helm, ready to assist, guide, inspire and produce all things content for your brand.
To gain leads and benefits from this marketing approach, you will need to have content magnets including eBooks, webinars, videos, podcasts, infographics, case studies, animations, slides, listicles, quizzes and digital magazines. This will help with research and appeal among audiences.
Nexa creates content that works for both your business and your audiences. As a consumer communication touchpoint, this is a vital part of your marketing strategy. By having a plan and sharing additional value with your audience, your business will grow in more ways than one. All companies should aim to deliver this at the highest possible level, as it has become a customer expectation and a crucial part of the buyer's experience with a brand.
Services related to HubSpot, Inbound Marketing and Sales Lead Generation
These are the services related to HubSpot, Inbound Marketing and Sales Lead Generation that are offered by Nexa
HubSpot is an inbound marketing and sales software designed to help businesses to attract potential clients, convert them into leads, nurture relationships and close deals. HubSpot has been created to provide a complete Customer Relationship Management solution and can be fully integrated with all your marketing and sales platforms, ensuring you receive the best value for money and a return on your investment. This means that your marketing is able to control all their marketing efforts, from social media and content creation to Search Engine Optimisation and email marketing, in a single place without jumping from platform to platform.
HubSpot and your Inbound Marketing Efforts
Inbound marketing is one of the most important forms of marketing in the digital age. This technique works to draw prospective clients to your business through content marketing, email marketing, social media marketing and blogging - and more.
HubSpot is an advanced inbound marketing platform and caters to all stages of the buying cycle. What makes HubSpot so effective for inbound marketing purposes is that the platform allows your marketing team to create content and target this content to each lead or user and base the content message on where the lead is in the buying process. This means that every lead will receive the most relevant content - at the right time.
Sales and Marketing Alignment
HubSpot allows your sales and marketing departments to align smoothly and directs marketing and sales efforts toward the same goal. So, how is this done? The software creates a buyer journey and persona for each lead which means your marketing team and sales teams are able to better understand every lead and know where they are at in the buying process.
Understanding the Buyer's Journey
HubSpot gives you insight into every lead and through advanced tracking, measurement and analytics, your team will be notified when a lead becomes a sales qualified lead. This will give your sales team greater insight into what the customer journey was, which in turn, allows them to understand what the customer wants - and this will result in more successful sales conversions.
What we can do for you
We are proud to be the region’s leading and only HubSpot Diamond Agency Partner and have been recognised as thought leaders and innovators within this field. If you are looking to generate leads, we can help. Contact Nexa today and drive highly qualified sales leads for your business.
Nexa was HubSpot's first partner in the Gulf region and joined the partner program over 5 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real-estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer's needs. We look forward to Nexa continuing their growth and success in the Gulf region.
We have been working with Nexa for just over a year and what a journey it has been. From day one, Nexa offered a friendly approach, you become part of their family and they become part of yours, working as one team to achieve the best results. Our account management team has been fantastic throughout all our projects. They were extremely attentive and were able to manage the high demands of our account under tight time constraints. Nexa have produced some great assets for our global social media campaigns and really helped bring our brand to life on social media.
We found the Nexa team were immediately able to produce fresh design options for the website concept, whilst ensuring the user journey of the site was spot on. The website launch was flawless and the interaction and communication was great throughout. I would strongly recommend for the design and development of any website. We are very much looking forward to working with Nexa again on future projects.
Love the whole team! Ravi, Andrew and the team have been so involved and supportive on the top level! They are 24/7 on top of things and support at any given time! Even though there is so much happening on our accounts they put it all together! The creativity is beyond amazing! Everything is done so well and the turn around time is quick!
It's been great working with the Nexa team for the last 1 year. We've been very happy with how agile and adaptable the team is based on our requirements. Amit, Zara, Tamara, Jatin, Gary have all be wonderful in helping us with our digital plan and strategy in implementing social media plans, digital campaigns, Google campaigns and the list goes on. The team at Nexa has always been there in times of high demand and are always available to help whenever required in whatever capacity they've been able to. Well done Team Nexa! Here's to more of these!