Tally Solutions Middle East

Background:  

Tally Solutions Middle East excelled in providing comprehensive business management services through their flagship software, TallyPrime. Despite TallyPrime's robust capabilities, the company's digital presence was underwhelming, and they struggled to make a significant impact on social media, missing opportunities to engage with a broader audience. Recognizing the need for a digital overhaul, Tally Solutions partnered with NEXA, who initiated a thorough competitor analysis to uncover strategic insights for Tally's market positioning.

NEXA developed a comprehensive social media strategy, incorporating content creation and creative campaigns designed to meet the brand's goals. For the MENA region, NEXA emphasized culturally resonant visuals to capture the market's attention. The content strategy was meticulously aligned with Tally Solutions’ objectives and tailored to resonate with their target audience. Additionally, they identified key influencers to collaborate with, amplifying Tally's reach and credibility within their demographic. This data-driven, multi-faceted approach led to a significant increase in Tally’s social media following and brand engagement, positioning Tally Solutions as a leader in the market.

Social Media Activities: 

• Build brand awareness
• Increase engagement
• Drive Website Traffic
• Foster Strategic Partnerships
• Accelerate Sales Growth