Overview

Nolte Küchen, established in 1958 by Konrad Nolte, is a leading manufacturer of high-quality, fully fitted German kitchens. The Nolte brand, which has a rich history of excellence, is widely recognised and operates globally, with showrooms in over 30 countries. However, Nolte had no digital presence within the MENA region, relying heavily on in-person showroom sales. This left a significant gap in their market access. To bridge this gap, Nolte approached NEXA to establish a digital footprint and implement a comprehensive social media strategy that would align with their business objectives.


NEXA was tasked with starting from scratch to create Nolte’s digital presence in the region, developing a social strategy that engaged potential customers across various platforms. With a focus on driving traffic to dedicated landing pages integrated with HubSpot CRM, NEXA developed a digital strategy designed to nurture leads and convert them into sales. Through aggressive campaigns on WhatsApp, Facebook, and Instagram, NEXA helped Nolte overcome the challenges posed by the COVID-19 pandemic and significantly expand its reach across the GCC region.

Driving Digital Transformation and Sales Conversions for Nolte Küchen in the MENA Region

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Objectives

Establish Nolte’s digital presence in the MENA region, increase brand visibility, drive traffic to landing pages, and generate leads for showroom visits and online sales.

Challenges

Nolte’s lack of a digital presence in the MENA region meant they had no access to the growing online market. They relied on in-person showroom visits and had to transition to a digital strategy during the global pandemic, which made traditional sales methods impossible.

 

 

 

Solution

NEXA developed a tailored social media strategy for Nolte ME, focusing on engaging content and interactive campaigns. Through WhatsApp and targeted ads on Facebook and Instagram, NEXA reached different audience segments across the GCC region. Real-time communication and social media marketing, paired with Google integrations and landing page optimisation, enabled Nolte to drive leads, nurture them through HubSpot, and convert them into sales despite showroom closures.

Scope of Work

  • Social media strategy tailored to the customer journey

  • Interactive content creation and ad campaigns

  • Community management and social listening

  • Google integrations and landing page management

  • Lead generation and nurturing through HubSpot CRM
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What our clients say

HubSpot - NEXA Testimonial

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

Jeetu Mahtani - HubSpot

Senior VP & Managing Director,
International - HubSpot

Redmills - NEXA Testimonial

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

Mairead Hanlon - RED MILLS

Digital Marketing Lead,
RED MILLS

Nolte - NEXA Testimonial

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

Nolte Küchen
Rove Hotels - NEXA Testimonial

Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

Overall we find the team very responsive and senior management actively involved in the process.

Rove Hotels
Toshiba - NEXA Testimonial

When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

Toshiba
LIV Developers - NEXA Testimonial

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months. 

The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

LIV Residence
Dubai Creek Resort

We partnered with NEXA to enhance the digital presence of Dubai Creek Resort and elevate visibility across our key offerings - dining, golf, spa and luxury villas. With a tailored and data-driven SEO strategy, NEXA delivered impressive results, including a 20% YoY increase in organic traffic visibility and a noticeable uplift in bookings for our premium services. Their campaign not only met but exceeded our expectations, securing top rankings in highly competitive categories such as 'Best Thai Restaurant in Dubai' and 'Golf Villas in Dubai. 

Compared to previous years, the growth in our website's visibility, keyword rankings and traffic has been remarkable. NEXA’s deep expertise, strategic approach and commitment to continuous optimisation have played a critical role in that success. Their work has transformed our digital presence, strengthened our position in the luxury hospitality space and driven measurable business impact. We truly value this partnership and look forward to achieving even greater results together.

 

Afrah Aziz

Senior Digital Marketing Manager,
Dubai Creek Resort

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Our partnership with NEXA has been nothing short of transformative. In just a few months, we’ve seen remarkable SEO results driven by their expertise, ownership and proactive mindset.

They don’t just respond-they anticipate, innovate and deliver. Their impact on our brand visibility has been outstanding and we believe they truly deserve this recognition.

Amira Elkoushiry
Brand and Digital Experience
e& enterprise

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Working with NEXA supported our goal of strengthening our digital presence in a sensitive and highly regulated environment. We needed localized content, stronger visibility, and support for both B2B and B2C growth. Your team worked within strict guidelines, respected our data and security protocols, and helped us reach audiences across key sectors.

The improvements in our traffic, visibility, and engagement reflect the impact of this partnership. NEXA delivered work that aligned with our standards and long-term goals.


STC

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NEXA has been an exceptional partner to work with. Their team is fast, responsive, and highly reliable, especially when it comes to ad-hoc requests and time-sensitive work. What truly sets them apart is their accessibility the team is always available, proactive, and willing to go the extra mile to deliver quality results. We value their agility,
professionalism, and commitment, and look forward to continuing our collaboration

Rawdha Khalid Alfalasi

Assistant Director ‑ Marketing,
Dubai Silicon Oasis

Berkeley(W)

When we first embarked on this journey with NEXA, we never imagined that this would be the outcome. We’ve achieved much more than we ever thought possible in such a short amount of time.

The team at NEXA have gone above and beyond our goals for this project and have helped us revolutionise our business model.

We now understand why so many of our brokers have used NEXA’s services!

Berkeley Services Group

 

 

 

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