Nolte ME

Background:  

Nolte Küchen is a leading manufacturer of fully fitted German-quality kitchens. Exporting to over 60 countries worldwide, the Nolte brand is highly acclaimed and has showrooms within 30 countries around the world. While Nolte Küchen is a well-known brand globally, they had no digital presence within the MENA region. Nexa was tasked with implementing social media for the brand and to begin, Nolte had absolutely no social, web, or digital campaigns running whatsoever. Their reliance on in-person showroom sales meant there was a huge gap in the market that they had no access to. With this in mind, Nexa was required to start from scratch and create a digital footprint for Nolte in the region, making sure their \ social presence was active and in line with the brand and business objectives.The strategy required an aggressive campaign targeting different audiences across GCC. Nexa identified the audience and reached these audiences through: WhatsApp and social media platforms, namely Facebook and Instagram.

The ultimate goal was to drive traffic to dedicated landing pages that were integrated with the Hubspot CRM where leads were pulled into the funnel for further nurturing and engagement techniques resulting in sales conversions.Through the implementation of forward-thinking digital and social strategies and content ideation in the face of a global pandemic prohibiting in-person sales, the Nexa team relied on collaboration, real-time communication with the client,social media marketing, and Google integrations to realise the objectives set out for this campaign

Social Media Activities: 

• Social Media Designed for the Customer Journey
• Strategy Development
• Interactive Content Creation
• Ad Campaigns
• Community Management
• Social Listening