Overview
Nolte Küchen, established in 1958 by Konrad Nolte, is a leading manufacturer of high-quality, fully fitted German kitchens. The Nolte brand, which has a rich history of excellence, is widely recognised and operates globally, with showrooms in over 30 countries. However, Nolte had no digital presence within the MENA region, relying heavily on in-person showroom sales. This left a significant gap in their market access. To bridge this gap, Nolte approached NEXA to establish a digital footprint and implement a comprehensive social media strategy that would align with their business objectives.
NEXA was tasked with starting from scratch to create Nolte’s digital presence in the region, developing a social strategy that engaged potential customers across various platforms. With a focus on driving traffic to dedicated landing pages integrated with HubSpot CRM, NEXA developed a digital strategy designed to nurture leads and convert them into sales. Through aggressive campaigns on WhatsApp, Facebook, and Instagram, NEXA helped Nolte overcome the challenges posed by the COVID-19 pandemic and significantly expand its reach across the GCC region.
Driving Digital Transformation and Sales Conversions for Nolte Küchen in the MENA Region
Objectives
Establish Nolte’s digital presence in the MENA region, increase brand visibility, drive traffic to landing pages, and generate leads for showroom visits and online sales.
Challenges
Nolte’s lack of a digital presence in the MENA region meant they had no access to the growing online market. They relied on in-person showroom visits and had to transition to a digital strategy during the global pandemic, which made traditional sales methods impossible.
Solution
NEXA developed a tailored social media strategy for Nolte ME, focusing on engaging content and interactive campaigns. Through WhatsApp and targeted ads on Facebook and Instagram, NEXA reached different audience segments across the GCC region. Real-time communication and social media marketing, paired with Google integrations and landing page optimisation, enabled Nolte to drive leads, nurture them through HubSpot, and convert them into sales despite showroom closures.
Scope of Work
- Social media strategy tailored to the customer journey
- Interactive content creation and ad campaigns
- Community management and social listening
- Google integrations and landing page management
- Lead generation and nurturing through HubSpot CRM






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What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
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