Nolte KSA

Background:  

Nolte Küchen is a leading manufacturer of fully fitted German-quality kitchens. Nolte Middle East has been a client of Nexa for some time now, with the original engagement based in Dubai helping Nolte support partners in marketing the Nolte brand. When Nexa began crafting the social media strategy for the brand, Nolte KSA had absolutely no social, web, or digital campaigns running whatsoever. Nexa was required to start from scratch and create a digital footprint for Nolte KSA in an extremely short timeframe.The contract was signed one week prior to the disastrous impact of the COVID-19 pandemic and associated lockdowns and restrictions which meant social media was more important than ever.

We began an aggressive campaign targeting different audiences across KSA for maximum reach and optimum results. The ultimate goal was to drive traffic to dedicated landing pages that were integrated with the Hubspot CRM where leads were pulled into the funnel for further nurturing and engagement techniques resulting in sales conversions.

Nexa was tasked to increase engagement and we placed our focus on creating fun and interactive posts and WhatsApp ads.

In order to get around social distancing that prevented the target audience from physically viewing the products, we launched branded social media channels, as well as Google Maps integration, with a focus on showroom visitors' needs. Within the first 10 days of the campaign, Nolte sold 6 kitchens online. Once showrooms could open again, the strategy shifted towards increasing foot traffic through campaigns that incentivised customers to visit the showrooms.

Social Media Activities: 

• Conversions-Based Brand Building
• Strategy Development
• Interactive Content Creation
• Ad Campaigns
• Community Management
• Social Listening