Overview
Eva Interiors, founded in 2009 by Architect Seema Al Mansoory, has become a leading provider of bespoke and exclusive interior design solutions in the UAE. Known for merging contemporary global trends with regional culture and heritage, Eva Interiors has successfully completed large-scale projects, including palaces, residential villas, and commercial offices. The brand’s expertise lies in delivering luxury designs and high-quality craftsmanship, with furniture and accessories sourced from top global leaders in the interior design industry.
In 2013, NEXA partnered with Eva Interiors to enhance its social media presence and increase engagement. The goal was to build a compelling brand story and deliver consistent social media content, focusing on Instagram, where the brand sought to grow its following and generate leads. NEXA’s strategy included posting 10 times per month on platforms like Facebook, Instagram, Pinterest, LinkedIn, and YouTube, with a strong emphasis on community management and social listening to optimise engagement.
Building a Strong Social Media Presence and Driving Leads Through Creative Brand Storytelling
Objectives
Increase Instagram engagement, grow the brand’s social media presence, and generate leads directly through social media channels, particularly Instagram.
Challenges
Eva Interiors needed to strengthen its online presence in a competitive market while also telling an authentic brand story that resonated with its audience.
Solution
NEXA implemented a social media strategy that focused on brand storytelling, creative content, and interactive posts. Through consistent social media management and social listening, NEXA was able to engage the audience and generate a significant number of leads each month, with the Instagram account growing to 156K followers and generating 250–300 leads per month. In May 2021, the account received a notable increase, with 600 direct messages in one month.
Scope of Work
- Social media storytelling and strategy development
- Social listening and community management
- Establishing brand messaging and voice
- Interactive content creation for Instagram, Facebook, Pinterest, LinkedIn, and YouTube
- Photo and video production to enhance brand visuals






Case Studies
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What our clients say

NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot

It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS

Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.

When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
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